The Only 3 PPC Results Your Clients Will Ever Care About

The Only 3 PPC Results Your Clients Will Ever Care About

Imagine if for every dollar you invested in advertising you received two dollars in return? According to Google’s Economic Impact Report, that’s exactly what Google Ads can do for a business. Sure, this is just an average. But it illustrates the game-changing power of...
How to Close More Agency Sales Deals [Step-by-Step Guide]

How to Close More Agency Sales Deals [Step-by-Step Guide]

If you want more clients for your agency, it’s not going to just happen by itself… The “cause” comes before the “effect.” If the effect you desire is more sales, then you need to create the cause for that outcome. Which in the case of agency sales, is a predictable...
How to Set Up Google Analytics Goals for Google Ads

How to Set Up Google Analytics Goals for Google Ads

Google Ads is an effective advertising tool for businesses of all sizes and has a bunch of built-in options for conversion tracking. Sometimes, however, your business needs a more customized option. Luckily for us marketers, Google Ads allows us to import goals that...
The Ultimate Guide To Client Acquisition For PPC Agencies

The Ultimate Guide To Client Acquisition For PPC Agencies

It’s the lifeblood of your PPC agency… client acquisition and new business. Most agencies underestimate the importance of this part of their business. Instead, they operate in disconnected “spurts” of client acquisition, attempting to gain more clients when they need...