When is a cold prospect dead and can you revive them?

When is a cold prospect dead and can you revive them?

We all lose enthusiasm when it comes to cold prospects, whether you received a less than warm reception, they dropped off in communication or you simply were not as rigorous as you should be when it came to following up on the lead, a cold prospect is not necessarily...
Why Your Agency Should Be a Google Certified Partner

Why Your Agency Should Be a Google Certified Partner

In 2016, there were over 13,000 advertising agencies operating in the United States alone. That is a lot of agencies competing for the same slice of pie. The problem is, starting a digital agency isn’t that difficult. In fact, it’s one of the easiest businesses to set...
How to Win Over Gatekeepers

How to Win Over Gatekeepers

Have you ever tried to ring up a prospect that you’re convinced is a hot lead, only to be blocked by their receptionist? It can be highly frustrating when your carefully crafted pitch (that has taken days to prepare) doesn’t go further than the front desk...
6 Agency Processes That Are Essential For Managing Fast Growth

6 Agency Processes That Are Essential For Managing Fast Growth

Every agency goes through the tough teenage years, with growing pains, anxiety and a lack of direction. Hopefully, they all make it through to adulthood and leave the awkward acne behind, but how do you transition through high-speed growth with minimum embarrassment?...
6 Sales Prospecting Tips for Growth Hungry Marketing Agencies

6 Sales Prospecting Tips for Growth Hungry Marketing Agencies

Sales prospecting can be the most time consuming and least rewarding element of your business if it is not successfully managed with a carefully thought out strategy. A succession of no’s or prospects that eventually run cold can quickly become disheartening to even...
Amazing PPC Reporting: It’s More Than Just The Numbers

Amazing PPC Reporting: It’s More Than Just The Numbers

Effective PPC reporting lays the foundation for consistent client retention and agency growth…Unfortunately, if done properly, PPC reports can be extremely time-consuming to complete. Which means for PPC managers who are already at near full-capacity managing...
5 Best Google Ads For Dentists & What Makes Them Great

5 Best Google Ads For Dentists & What Makes Them Great

When it comes to digital marketing everything is a balancing act. You want to ensure your client’s ads stand out in the sea of search results, but you also need to stay well within Google’s guidelines, whilst creating ads that are engaging and relevant to the end...