Author: IPPC Team

Issue #23: The “So You” Copy Trick

Issue #23: “So You” Copy Trick In this week’s issue, we have two of my favorite copy tricks! The first is a useful copy formula for bullets and the second is the famous “5 Second Test.” 🚅 Marketing Tip: Lackluster bullets on your page? Try this! When...

Issue #22: Have you tried inbox retargeting?

Issue #22: Have you tried inbox retargeting? No preamble today, we’ve got two BIG things to share. Let’s go! 🚀 Marketing Tip: How we’re generating leads for 98 cents! A best in class website only converts visitors at around 2%. That means the other 98% of your traffic...

Issue #21: 4 Steps to Building Your LinkedIn Audience

Issue #21: 4 Steps to Building Your LinkedIn Audience This week’s issue is about my favorite social media platform: LinkedIn. Let’s dive in! ⭐ Marketing Tip: How to make your content stand out on LinkedIn There isn’t a better network out there for professionals...

Issue #20: What’s your Agency’s Superpower?

Issue #20: What’s your Agency’s Superpower? The agency space can be a lonely, lonely business. Thanks for being a reader of the Blink and I hope each issue reminds you there’s a whole community out there to help you grow! Alright, let’s jump in… 🆕 Business Tip: New...

Issue #19: The worst bit of business advice

Issue #19: The worst bit of business advice Alright, we’re at week two of the shortened version of The Blink. In this issue, I’ll share my least favorite bit of business advice and your invitation to our latest IPPC webinar. 🤢 Business Tip: No! If you build it, they...

Issue #18: [Must Read] 2022 State of PPC Report

Issue #18: [Must Read] 2022 State of PPC Report It’s crazy we’re already at issue 18… which means the Blink has been around for almost 5 months! First off, thank you for subscribing and sticking around, and second…we’re going to try something new. We want to double...

Issue #17: Run this headline test before you leave today

Issue #17: Run this headline test before you leave today Today I’ve got a few things on my mind – the reason you can’t hire the best talent, an easy landing page test that gets results, and why robots scare copywriters. 🔥 Biz Tip: [Hot Take] You Can’t Hire the...

Issue #16: My biggest professional mistake

Issue #16: My biggest professional mistake We’re kicking this issue off with one of my biggest professional mistakes, why FAQs should still exist, and a final reminder for tomorrow’s GA4 webinar. 🛑 Biz Tip: Stop Pretending One of the biggest mistakes I’ve made in my...

Issue #15: Agency Growth, Marketing Tip, & an Invitation

Issue #15: Agency Growth, Marketing Tip, & an Invitation This week we’ve got a tip for what to do when growth stalls, why EVERY marketer needs to be on sales calls, and an invitation to a must-attend webinar for Google Analytics users. 🤮 Biz Tip: What got you...

Issue #14: Free & easy doesn’t profit

Issue #14: Free & easy doesn’t profit In this issue, we’re taking a hard look at two marketing conventions and flipping them on their head. We’ve also got a useful pricing resource and a suggestion to get you better clients! 🤮 Biz Tip: FREE is a dirty word...

IPPC Team

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