Author: Saumya Singh

PPC 101: Everything you need to know about Call Tracking

PPC 101: Everything you need to know about Call Tracking

Ring Ring! đź“ł Your future customer is calling you! 🤙 If you own a marketing business or an agency, you recognize the importance of tracking phone calls. Not only do you want to know how many calls you’re getting, but you also want to track where those calls are...
Mini Guide to a Perfect Landing Page for Dentists

Mini Guide to a Perfect Landing Page for Dentists

“Your ability to learn faster than your competition is your only sustainable competitive advantage” – Arie de Gues. It looks like Arie de Gues’ quote is still relevant in pretty much every industry, and dentistry is no exception. The dental...
PPC Audit: Easy-to-Use Checklist Guide

PPC Audit: Easy-to-Use Checklist Guide

What is a PPC audit? Many online advertisers would like to know how to maximize the effectiveness of their search marketing campaigns. And PPC audits are the perfect tool for assisting them in this quest. A PPC audit assesses a PPC campaign and evaluates how it can be...
How to Write an Effective PPC Proposal that Converts

How to Write an Effective PPC Proposal that Converts

Every developing agency understands the significance of the first impression in the client acquisition and upselling operations. A PPC pitch is often your first opportunity to acquire prospective clients. There isn’t much space for error when it comes to...
Easy Hacks to Lower Your Google Ads CPA

Easy Hacks to Lower Your Google Ads CPA

What is CPA? Cost-per-acquisition, or CPA, is a metric that evaluates your company’s expense to gain a conversion. Your CPA will typically be higher than your cost-per-click or CPC, because not every person who clicks on your ad will do the required action,...
PPC Reporting With Google Data Studio

PPC Reporting With Google Data Studio

PPC Reports are essential if you offer paid advertising as a service. However, they can be time-consuming to construct and difficult to manage, primarily when your reports cover advertising on multiple platforms, such as Facebook Ads, Google Ads, and Bing Ads. It...
All about CNAME: A Beginner’s Guide

All about CNAME: A Beginner’s Guide

CNAME can be confusing for those unfamiliar with the technical terms in the world of domain names. In this blog, we’ll explore precisely what a CNAME record is and why it matters. The CNAME is one of the most common records that you can find in the Domain Name...
Beta Testing: Type, Feature & Everything Else

Beta Testing: Type, Feature & Everything Else

“A pinch of probability is worth a pound of perhaps.”— James Thurber One of the key stages in any product development process is beta testing. Beta testing serves several functions, but they all have one goal in common: to improve the consumer experience....
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