Category: Google Ads

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5 Google Ads Metrics Agencies Must Monitor Daily

As an agency owner, you understand how important it is to keep track of your Google Ads metrics. But which metrics should you be paying attention to daily? This blog post will break down the most important metrics to monitor and explain why they’re so crucial.

All You Wanted To Ask About Google MCC and Were Afraid To Ask

We all want our lives to be easier! While everything might be hard, managing google ads accounts has become easy with Google MCC.
A My Client Center (MCC) is a Google AdWords tool that allows you to manage multiple accounts from one location. This is a great tool for agencies and large businesses with multiple accounts. This blog post will cover everything you need to know about Google MCC.

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Easy Hacks to Lower Your Google Ads CPA

In the world of PPC, clicks can seem to be the cornerstone, but the clicks only tell you if people get to your content. It doesn’t specify whether or not they stayed.
That is why understanding CPA and how to apply it in your advertising campaigns is so important.
It’s the most accurate technique to assess your content’s conversion potential. Continue reading to find out more.

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PPC Reporting With Google Data Studio

If you offer paid advertising as a service, PPC Reports are a must. However, they can be hard to create & a challenge to manage, mainly if your reports cover ads across various platforms.
Your PPC campaigns’ data is shown in real-time on a PPC dashboard. Automatic data collecting serves as a hub for your company & clients to track the progress of each campaign.

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Beginner’s Guide to Performance Max

The Performance Max campaign type is an AI-run automated all-in-one campaign type that allows you quick access to all Google Ads platforms. It automates campaign targeting and delivery based on the advertiser’s data.

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How to Choose a Google Ad Budget

Budgeting is a crucial part of every business plan, and advertising strategies are no exception.
You should base your budget on various elements, like the current marketing budget, desired budget, keywords, CPC & other KPIs to track progress. Learn all about how to plan your Google Ads budget in this blog.

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Mini-Guide to Reporting Dashboard

Are you familiar with the term “dashboard”? How to use & style it. How can it help your firm succeed?
It is a Business Intelligence (BI) tool that organizes and visualizes all relevant data in one place. Learn all about creating a successful dashboard & why every marketer should invest in it.

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Importance of Negative Keywords

Negative keywords, when used effectively, can have a significant positive impact on the success of your PPC ads. Negative keywords are words that you can use in your PPC campaign to avoid your ads from appearing in searches that include them. Learn all about it in this blog!

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