Category: Marketing

Beta Testing: Type, Feature & Everything Else

Beta Testing: Type, Feature & Everything Else

“A pinch of probability is worth a pound of perhaps.”— James Thurber One of the key stages in any product development process is beta testing. Beta testing serves several functions, but they all have one goal in common: to improve the consumer experience....
Beginner’s Guide to Performance Max

Beginner’s Guide to Performance Max

If you have been around in the world of PPC long enough, you would know creating a single Google Ads campaign is a cup of tea. But creating several Google Ads campaigns for various advertising platforms is a tricky and time-consuming task that can often be...
How to Choose a Google Ad Budget

How to Choose a Google Ad Budget

Imagine you’re all set to begin marketing your product or service. You’ve selected your target market and designed your ads. Your next step should be to decide on the right budget for your campaign. But we all know that budgeting can be a nightmare,...
Mini-Guide to Reporting Dashboard

Mini-Guide to Reporting Dashboard

Do you also get frustrated when it comes to data representation? Do you also have a massive amount of data but find yourself lost when it comes to deriving meaning or representing it? As they say, “you can’t improve what you can’t measure,” and...
Importance of Negative Keywords

Importance of Negative Keywords

“The advertisement is one of the most interesting and difficult of modern literary forms.” – Aldous Huxley. This quote by Huxley still stands true in today’s world, where the advertising world has grown more extensive and more complex over the years! Knowing how...
Beginner’s Guide to Audience Targeting

Beginner’s Guide to Audience Targeting

Nailing your targeting is the foundation to every successful campaign. You could have the best content, ads, and landing pages – but if they don’t get in front of the right audience they will not drive revenue. PPC marketing is one of the most popular approaches...
Onboarding Guide 101: Checklist for New Client

Onboarding Guide 101: Checklist for New Client

It is finally happening! After all of the meetings, calls, late-night changes, and final approvals, your business has landed its newest client, and they’re eager to get started! You’re excited, and they’re excited…but what’s next? This is one of the most...
Tips to Level Up Your Landing Pages

Tips to Level Up Your Landing Pages

If you were to choose between an aesthetically pleasing website or one that can be pretty basic but has an excellent user interface and gives you more Conversions, which one would you choose? Well, your answer should always be option no. 2 Because if people buy, it...
What Should You Charge Your Clients?

What Should You Charge Your Clients?

Choosing the right price for your clients is one of the most crucial responsibilities for a PPC agency. If you charge too little, you look cheap and are making too little. If you charge too much, clients may not want to pay. So how do you find this balance? That’s...
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