Effective PPC reporting lays the foundation for consistent client retention and agency growth… Unfortunately, if done properly, PPC reports can be extremely time-consuming to complete. Which means for PPC managers who are already at near full-capacity managing...
The importance of retention marketing should never be underestimated and particularly in our industry, client retention should be an integral part of any agency’s marketing strategy. Regardless of the number of clients on your books, the impact of having someone leave...
With new lead generation strategies, tactics and hacks being shared daily by some of the best minds in the marketing industry, it can be extremely difficult for your clients to decide what their next campaign will be. In a recent study, 63% of business owners stated...
Your PPC landing page is the very first page a visitor sees after they click on your ad and it’s the most important contributor to the conversion performance of your ad spend. Perhaps the most efficient (and cost-effective) way of improving your Return On Ad Spend...
Prefer to watch our content rather than read? Simply click this link to be taken to the video version of this content! How well do your PPC managers communicate with your clients? The ability of your account managers to communicate may not be something you consider a...
Does your agency growth feel like it’s growing at a snail’s pace? Like you’re the couch potato and your buddy’s agency is preparing for a 5K every weekend? How does he do it? He’s likely not doing it. Well, not all by himself at least. The key to the success of...
How Responsive Ads Will Rock Your Remarketing [Campaign] Google Ads Responsive Ads are a rockin’ way to expand your remarketing and display ad reach. As white label PPC providers, we’ve noticed that can it can be very difficult to explain the specialized requirements...
Separating the Realistic from the Impossible. Managing clients involves working with a lot of personalities and levels of experience. Whether you’re a veteran or a newbie to client management, you’re always going to find you have clients that might have unrealistic...
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