Category: Technical Updates

Why Your Agency Should Be a Google Certified Partner

Why Your Agency Should Be a Google Certified Partner

In 2016, there were over 13,000 advertising agencies operating in the United States alone. That is a lot of agencies competing for the same slice of pie. The problem is, starting a digital agency isn’t that difficult. In fact, it’s one of the easiest businesses to set...
How to Set Up Google Analytics Goals for Google Ads

How to Set Up Google Analytics Goals for Google Ads

Google Ads is an effective advertising tool for businesses of all sizes and has a bunch of built-in options for conversion tracking. Sometimes, however, your business needs a more customized option. Luckily for us marketers, Google Ads allows us to import goals that...
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