For many local businesses, especially those that are shopfronts or other brick-and-mortar setups, getting online is a big leap. The thought of creating a website and learning the ins-and-outs of the world wide web can feel overwhelming, complicated, and potentially...
Google or Facebook – Which platform is better and where should your clients invest their money? The answer is… it depends. In recent years, the battle between these two advertising behemoths has heated up. They seem to be going punch for punch with updates and...
Since Google’s launch of Google Ads in the year 2000 it has grown into a $95 billion advertising platform. What was once a fairly low-cost exchange for businesses to attract leads and grow revenue, has become a highly-competitive marketplace which is indispensable to...
Google Ads is an effective advertising tool for businesses of all sizes and has a bunch of built-in options for conversion tracking. Sometimes, however, your business needs a more customized option. Luckily for us marketers, Google Ads allows us to import goals that...
You’ve just set up your Google Ads account, or maybe you’ve inherited one that wasn’t tracking properly. Either way, you know you need to track those conversions that are coming in. Deciphering Google’s help files often feels like reading Greek. All you really want to...
Google recently announced that close variants now connect more people with what they’re looking for on the Google Ads Blog. (Another great blog to follow!) Can You Explain Close Match Variants? For those who aren’t familiar with what close match variants are, here’s...
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