How to Set Up Google Analytics Goals for Google Ads

How to Set Up Google Analytics Goals for Google Ads

Google Ads is an effective advertising tool for businesses of all sizes and has a bunch of built-in options for conversion tracking. Sometimes, however, your business needs a more customized option. Luckily for us marketers, Google Ads allows us to import goals that...
How to Setup Google Ads Conversion Tracking [The Ultimate Guide]

How to Setup Google Ads Conversion Tracking [The Ultimate Guide]

You’ve just set up your Google Ads account, or maybe you’ve inherited one that wasn’t tracking properly. Either way, you know you need to track those conversions that are coming in. Deciphering Google’s help files often feels like reading Greek. All you really want to...