Technical Updates Archives

Why Your Agency Should Be a Google Certified Partner

In 2016, there were over 13,000 advertising agencies operating in the United States alone. That is a lot of agencies competing for the same slice of pie. The problem is, starting a digital agency isn’t that difficult. In fact, it’s one of the easiest businesses to set...

How Accurate is Semrush: The Truth About One of the Most Popular SEO Tools

by IPPC Team

Is SemRush Accurate? After Analyzing 21 Websites Spending $214,300 On Google Ads Every Month We Found Semrush, Spyfu & iSpionage Reporting 10% or Less of The Actual Results. Here are 2 of the 6 random examples of the case study findings. Niche: Plumbing –...

The Fastest Way to Get Your Small Business Clients Online – GYBO From Google

by IPPC Team

For many local businesses, especially those that are shopfronts or other brick-and-mortar setups, getting online is a big leap. The thought of creating a website and learning the ins-and-outs of the world wide web can feel overwhelming, complicated, and potentially...

Facebook Ads vs Google Search Ads: Key Differences, Best Industries, and Client Recommendations

by Avi Kumar

Google or Facebook – Which platform is better and where should your clients invest their money? The answer is… it depends. In recent years, the battle between these two advertising behemoths has heated up. They seem to be going punch for punch with updates and...

How to Link Google My Business and Google Ads Using Location Extensions

by IPPC Team

Since Google’s launch of Google Ads in the year 2000 it has grown into a $95 billion advertising platform. What was once a fairly low-cost exchange for businesses to attract leads and grow revenue, has become a highly-competitive marketplace which is indispensable to...

How to Set Up Google Analytics Goals for Google Ads

by IPPC Team

Google Ads is an effective advertising tool for businesses of all sizes and has a bunch of built-in options for conversion tracking. Sometimes, however, your business needs a more customized option. Luckily for us marketers, Google Ads allows us to import goals that...

How to Setup Google Ads Conversion Tracking [The Ultimate Guide]

by IPPC Team

You’ve just set up your Google Ads account, or maybe you’ve inherited one that wasn’t tracking properly. Either way, you know you need to track those conversions that are coming in. Deciphering Google’s help files often feels like reading Greek. All you really want to...

How To Adjust Your Google Ads Management to Adapt for Close Match Variants in 2017

by IPPC Team

Google recently announced that close variants now connect more people with what they’re looking for on the Google Ads Blog. (Another great blog to follow!) Can You Explain Close Match Variants? For those who aren’t familiar with what close match variants are,...