This post talks about the different PPC proposal types, what types of prospects they are for, and the pros and the cons of each approach.

This article discusses how to deal with bad clients by providing a list of red flags that you can use as guideposts during your early interactions.

Deciphering Google’s help files often feels like reading Greek. All you really want to know is how to set up Google Ads conversion tracking, but now you feel like you need to be a technical expert to accomplish anything.

Choosing a focused industry vertical is something that many agency owners underestimate. They appreciate how alluring this approach can be for prospective clients.

Cold calling isn’t what it used to be. The modern way of cold calling is about precision. It’s about targeting your ideal prospects with a valuable message.

You’re ready to scale your PPC services but don’t want the headache of hiring more people, so you decide to outsource.

This article breaks down some of the most important PPC agency software tools that you need to stay at the forefront of the industry and grow your business.

Is Google Ads outsourcing the right move for your agency? Whether you decide to work with a white label PPC expert, these tips will ensure your agency reputation stays intact as you scale up.

Whoever it is in your agency that is handling the bulk of correspondence with your clients is the client retention hero.

There is nothing overly complex about white label PPC. It’s the process of buying something from a third-party (in this case PPC management) and selling it as if it were your own.