If you’d like to learn how to use Google Tag Manager, setting up your account and placing the container code is the first step. For those who don’t know, Google Tag Manager is a wonderful tool that helps non-coders add various tags and tracking to their site with a simple process. It’s a great way to deploy Google Ads conversion codes and third party phone tracking with one snippet of code. You’ve probably heard of it, but you may not know how to get started.
Getting Started – Agency Level
To get started with Google Tag Manager, you’ll need to start an account. Agencies who use our outsourced Google Ads management find it most effective to create one manager account to house a container for each client. Alternatively, you can build an individual account for each client if that’s what your client prefers. As an agency, you’ll generally want to make a manager account and then a sub-container for each client. This can be done by going to the Google Tag Manager sign up. When you sign up a new client, start by creating an account for your agency. You’ll do this by going to the Google Tag Manager sign up page listed above. Click the green “Sign Up For Free” button in the right hand corner of the page, and then follow the steps to start an account. This process starts with naming your account. It’s best to make this your agency name as naming conventions will help you stay organized. Next, click continue.
Setting Up the Container
We’ll begin with setting up the container. This will allow you to generate a code to place on the website. In company name, you’ll want to place the website’s URL without the “www.” Click the “web” button under “where to use container.” Now, you’ll want to click the “create” button.
Placing the Container on Your Site
Clicking “yes” to the terms of service will bring you to the implementation code and instructions for Google Tag Manager. This code is the code you’ll want to install on your website.
How to Install the Code
Google Tag Manager Plugins for Popular CMS Platforms
Landing Page Tools
Some agencies use landing page tools rather than a CMS or a website. These are tools like ClickFunnels and Unbounce. If you’re an Unbounce user, then place the Google Tag Manager container with the helpful video tutorial below.
Putting the Code on Your Website
Creating Containers for Your Clients
You’ve created an agency level Google Tag Manager account and containers for your clients, but your work may not yet be finished. If you work with other providers, such as InvisiblePPC, they will need access to generate various tags. To grant access to someone, you’ll need a Gmail address to give the access to. Then, you’ll click the accounts tab and find the account you’d like to grant access to. Click the three dots and then “User Management.” Now, added a new user but clicking the “New” button. In the “New User” information add the email and choose the “Admin Permissions” and “Container Permissions.” Options for “Admin Permissions” are Manage Account Users, Permissions, and Settings. Choices for “Container Permissions” are View Edit, and Publish. Once you’ve updated these settings, click the “Add” button. Watch the video on how to create a Google Tag Manager account.