In 2016, there were over 13,000 advertising agencies operating in the United States alone. That is a lot of agencies competing for the same slice of pie. The problem is, starting a digital agency isn’t that difficult. In fact, it’s one of the easiest businesses to set...
Google or Facebook – Which platform is better and where should your clients invest their money? The answer is… it depends. In recent years, the battle between these two advertising behemoths has heated up. They seem to be going punch for punch with updates and...
Since Google’s launch of Google Ads in the year 2000 it has grown into a $95 billion advertising platform. What was once a fairly low-cost exchange for businesses to attract leads and grow revenue, has become a highly-competitive marketplace which is indispensable to...
Google Ads is an effective advertising tool for businesses of all sizes and has a bunch of built-in options for conversion tracking. Sometimes, however, your business needs a more customized option. Luckily for us marketers, Google Ads allows us to import goals that...
You’ve just set up your Google Ads account, or maybe you’ve inherited one that wasn’t tracking properly. Either way, you know you need to track those conversions that are coming in. Deciphering Google’s help files often feels like reading Greek. All you really want to...
An Google Ads MCC, or manager account is the first step an agency needs to take when they begin managing client accounts. 1. Sign Up for a Google Ads MCC Get started by visiting the Manager Account URL and click the “Start Using Manager Accounts” in the middle...