Technical Updates
4 mins read
Tag: AdWords
4 Insider Tips For Scaling PPC Services Profitably With A White Label Partner
White label PPC sounds like a dream… With a trusted white label provider the growth of your agency is no longer bound by resource constraints, training costs, and overworked employees. You’re void of the inconsistencies of working with contractors or freelancers. And...
Facebook Ads vs Google Search Ads: Key Differences, Best Industries, and Client Recommendations
Google or Facebook – Which platform is better and where should your clients invest their money? The answer is… it depends. In recent years, the battle between these two advertising behemoths has heated up. They seem to be going punch for punch with updates and...
Why Your Client’s PPC Landing Page Is Underperforming (And What To Do About It)
Your PPC landing page is the very first page a visitor sees after they click on your ad and it’s the most important contributor to the conversion performance of your ad spend. Perhaps the most efficient (and cost-effective) way of improving your Return On Ad Spend...
How to Create a Data-Backed Google Ads Proposal That Will Close and Retain More Business
As an agency that offers PPC services, it’s your job to effectively communicate the value of your engagement to your clients. This means looking at the world through their eyes and understanding an appropriate starting point for conveying our value proposition. If you...
How to Link Google My Business and Google Ads Using Location Extensions
Since Google’s launch of Google Ads in the year 2000 it has grown into a $95 billion advertising platform. What was once a fairly low-cost exchange for businesses to attract leads and grow revenue, has become a highly-competitive marketplace which is indispensable to...
How to Set Up Google Analytics Goals for Google Ads
Google Ads is an effective advertising tool for businesses of all sizes and has a bunch of built-in options for conversion tracking. Sometimes, however, your business needs a more customized option. Luckily for us marketers, Google Ads allows us to import goals that...
A Guide To PPC Proposals – How We Closed Over $2 Million In Ad Spend
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How to Setup Google Ads Conversion Tracking [The Ultimate Guide]
You’ve just set up your Google Ads account, or maybe you’ve inherited one that wasn’t tracking properly. Either way, you know you need to track those conversions that are coming in. Deciphering Google’s help files often feels like reading Greek. All you really want to...