In 2016, there were over 13,000 advertising agencies operating in the United States alone. That is a lot of agencies competing for the same slice of pie. The problem is, starting a digital agency isn’t that difficult. In fact, it’s one of the easiest businesses to set...
White label PPC sounds like a dream… With a trusted white label provider the growth of your agency is no longer bound by resource constraints, training costs, and overworked employees. You’re void of the inconsistencies of working with contractors or freelancers. And...
Google or Facebook – Which platform is better and where should your clients invest their money? The answer is… it depends. In recent years, the battle between these two advertising behemoths has heated up. They seem to be going punch for punch with updates and...
Your PPC landing page is the very first page a visitor sees after they click on your ad and it’s the most important contributor to the conversion performance of your ad spend. Perhaps the most efficient (and cost-effective) way of improving your Return On Ad Spend...
As an agency that offers PPC services, it’s your job to effectively communicate the value of your engagement to your clients. This means looking at the world through their eyes and understanding an appropriate starting point for conveying our value proposition. If you...
Since Google’s launch of Google Ads in the year 2000 it has grown into a $95 billion advertising platform. What was once a fairly low-cost exchange for businesses to attract leads and grow revenue, has become a highly-competitive marketplace which is indispensable to...
Google Ads is an effective advertising tool for businesses of all sizes and has a bunch of built-in options for conversion tracking. Sometimes, however, your business needs a more customized option. Luckily for us marketers, Google Ads allows us to import goals that...
You’ve just set up your Google Ads account, or maybe you’ve inherited one that wasn’t tracking properly. Either way, you know you need to track those conversions that are coming in. Deciphering Google’s help files often feels like reading Greek. All you really want to...
Prefer to watch our content rather than read? Simply click this link to be taken to the video version of this content! We are in a period of fast technological change. New software is sprouting up every other day, and no industry is more affected than...