Google or Facebook – Which platform is better and where should your clients invest their money? The answer is… it depends. In recent years, the battle between these two advertising behemoths has heated up. They seem to be going punch for punch with updates and...
Since Google’s launch of Google Ads in the year 2000 it has grown into a $95 billion advertising platform. What was once a fairly low-cost exchange for businesses to attract leads and grow revenue, has become a highly-competitive marketplace which is indispensable to...
You’ve just set up your Google Ads account, or maybe you’ve inherited one that wasn’t tracking properly. Either way, you know you need to track those conversions that are coming in. Deciphering Google’s help files often feels like reading Greek. All you really want to...
Prefer to watch our content rather than read? Simply click this link to be taken to the video version of this content! Is Google Ads outsourcing the right move for your agency? It’s common for agency owners to struggle with this decision… You want fast...
Google recently announced that close variants now connect more people with what they’re looking for on the Google Ads Blog. (Another great blog to follow!) Can You Explain Close Match Variants? For those who aren’t familiar with what close match variants are,...