Imagine if for every dollar you invested in advertising you received two dollars in return? According to Google’s Economic Impact Report, that’s exactly what Google Ads can do for a business. Sure, this is just an average. But it illustrates the game-changing power of...
As an agency that offers PPC services, it’s your job to effectively communicate the value of your engagement to your clients. This means looking at the world through their eyes and understanding an appropriate starting point for conveying our value proposition. If you...
Google Ads is an effective advertising tool for businesses of all sizes and has a bunch of built-in options for conversion tracking. Sometimes, however, your business needs a more customized option. Luckily for us marketers, Google Ads allows us to import goals that...
You’ve just set up your Google Ads account, or maybe you’ve inherited one that wasn’t tracking properly. Either way, you know you need to track those conversions that are coming in. Deciphering Google’s help files often feels like reading Greek. All you really want to...
Prefer to watch our content rather than read? Simply click this link to be taken to the video version of this content! You’re ready to scale your PPC services but don’t want the headache of hiring more people, so you decide to outsource. It makes sense. You only pay...
Prefer to watch our content rather than read? Simply click this link to be taken to the video version of this content! We are in a period of fast technological change. New software is sprouting up every other day, and no industry is more affected than...
Prefer to watch our content rather than read? Simply click this link to be taken to the video version of this content! How well do your PPC managers communicate with your clients? The ability of your account managers to communicate may not be something you...
Prefer to watch our content rather than read? Simply click this link to be taken to the video version of this content! The digital marketing agency is one of the most resources-heavy business models available. When you win more business, you hire more staff. Once you...
Growing a digital marketing agency can be extremely stressful. It’s exhilarating for a while… You get more clients, hire more staff, the revenue is flowing, and everyone’s happy. But what happens when your once full book of happy clients isn’t so full anymore, and you...