In a recent study, 63% of business owners stated that their biggest problem in marketing is generating new traffic and leads. As their trusted digital agency of choice, what are you doing to make sure that their campaigns are as effective as possible?
One thing you can do is to help them craft a stand out offer that is more likely to make their lead generation strategy a success. Their offer should be the backbone of any campaign, so it’s important to get it right.
When and where should the offer be made?
Ad copy and images
Landing page offer
Email follow up
Phone call follow up
4 offer types that we see work really well in PPC campaigns
Free Consultations or Quotes
One of the ways to show your client’s business’ value is to offer free consultations or quotes. This means that when your client has a consultation phase in their line of business, you can advise them to offer that up for free. What you can do is to look at your client’s case studies, if any, and figure out how they have solved a burning problem. Identify and quantify the success and package this up into an enticing service/product introduction as a free consultation.
Free Valuable Resources (lead magnets)
Money Off Service/Product
Discounts are always attractive. Consumers respond to anything that appears to be their chance to save money. In fact, more than 64% of online buyers wait to purchase a product or service until they go for sale. This is where you should base your third type of offer. What does your client currently offer that can be priced at a lower rate? You also have to ask, “Will the discount affect the perceived value of the product?” You wouldn’t want to undervalue your client’s service/product. So, determine the product and the price carefully.
