Facebook Retargeting

A growing plant symbolizing your PPC services

Re-engage your client’s website visitors to help collect those missed leads or sales.

What is Facebook Retargeting?

With over 2 billion monthly active users, Facebook is the place to be for any business that is looking to get noticed by their potential customers. Retargeting on Facebook allows your clients to stay top of mind with their leads and prospects by showing them carefully designed ads that drive a bottom of the funnel action when they are thinking of making a decision.

Who is Facebook retargeting for?

Your clients that need to convert more of their website visitors into leads or sales
Your clients that want to show relevant ads on Facebook and Instagram
Your clients that run service or ecommerce based businesses
Your clients that are selling a service that has a longer buying cycle
Your clients that have upsell opportunities

Who is Facebook retargeting not for?

Your clients that are looking to target specific keywords and interests
Your clients that are looking to target people actively searching a market
Your clients that have poor (or no) sales or lead follow up processes
Your clients that have slow response times to new leads.
Your clients that don’t have a steady stream of website traffic, such as Google Ads.

Pre-requisites

To run Facebook Retargeting for your clients we will need access to a Facebook Ads account with billing already set up. We will also need access to your client’s Facebook Page.

“It’s particularly crucial for us that we can trust our client’s campaigns into their hands without having to check in to the accounts to ensure everything is okay – we know they’ve got it covered, and their reporting is comprehensive and punctual. We’d highly recommend InvisiblePPC.”

Camilla W.

What’s Included

Starting at

$100

per campaign, per month

One time onboarding fee starting at $250

Features	Included
Bottom of Funnel - Remarketing Campaign
Call Tracking Number
Conversion Tracking Implementation
NinjaCat Dashboard
Monthly Automated Email Report
Monthly Optimizations
Facebook and Instagram Ad Placements
Ad Formats Accepted (Static, Video, Photo, Slideshows)

Unsure how many campaigns you would need? Submit a free proposal request and we’ll let you know.

Optional Add ons

Got some additional requirements that aren’t covered in the standard service? See our à la carte list below…

Features	Pricing
Report Notes	$50 p/m
Facebook Page Setup	$200
Landing Page	$300
Additional Remarketing Targets/Offers	$100 p/m
Additional Remarketing Durations	$35 p/m
Custom UTM Parameters	Custom
Creation of Video & Photo Assets	Custom

“InvisiblePPC has been an invaluable resource for my agency for years. They provide us with the best consultation, implementation and reporting that I’ve ever experienced with an outsourced provider. InvisiblePPC gets results so we look like heroes to our clients.”

Clarence F.

Some FAQs

Are Facebook/Instagram Leads like AdWords Leads?

Not at all. These leads require immediate attention and follow up. Your sales game needs to be strong as these people are not actively seeking your business out. Your client may need:

A sales team
Client relationship manager
Email marketing system
Text messaging system
Sales strategy

If I can’t run remarketing on Google Ads, will I be able to run ads on Facebook?

Possibly. Facebook, like Google Ads, is also trying to protect users from sensitive information. There are some that are easier than other, so please reach out directly with any eligibility concerns.

Can I run Facebook/Instagram remarketing for website visitors, without having/doing Google Ads for website traffic?

We do not recommend this. In most cases there is not enough traffic to remarket to without a strong primary traffic source, such as Google Ads or other paid efforts.

Do I need to send images or videos?

We strongly encourage you to collect as many images, gifs, and/or videos as possible to provide us variety for testing and to maintain their brand identity. But, most importantly, we see better performance with real life photos and videos then stock images. We can use stock imagery, but it’s usually not recommended.

Having your client use their smartphone to take new images or videos of their services can also be very effective.

*Facebook has stated that using both a combination of static images and videos can improve conversion performance.

Where can I see my ads?

All active ads can be seen on your clients Facebook Page via the Info & Ads tab.

How does Facebook measure conversions?

Both click and view through conversion windows can be set for up to 28 days. We use Facebook’s default settings of 1 day for clicks and 28 days for a view through. This is called non-direct referral attribution. Any conversion concerns are mostly related to Google Analytics and Google Ads reporting. If user completes an action via PPC and viewed a Facebook ad previously, it could be counted as two conversions.

What should I do if I receive an email about a disapproved ad?

Don’t fret, we receive the warning from our end as well and will be working to resolve the issue with Facebook right away! Facebook can accidentally flag an ad(s) for a policy or image concern that might not be present. Most of the time we are able to get ads approved manually and if there continues to be an issue we will let you know.