Re-engage your client’s website visitors to help collect those missed leads or sales.
What is Facebook Retargeting?
With over 2 billion monthly active users, Facebook is the place to be for any business that is looking to get noticed by their potential customers. Retargeting on Facebook allows your clients to stay top of mind with their leads and prospects by showing them carefully designed ads that drive a bottom of the funnel action when they are thinking of making a decision.
Who is Facebook retargeting for?
- Your clients that need to convert more of their website visitors into leads or sales
- Your clients that want to show relevant ads on Facebook and Instagram
- Your clients that run service or ecommerce based businesses
- Your clients that are selling a service that has a longer buying cycle
- Your clients that have upsell opportunities
Who is Facebook retargeting not for?
- Your clients that are looking to target specific keywords and interests
- Your clients that are looking to target people actively searching a market
- Your clients that have poor (or no) sales or lead follow up processes
- Your clients that have slow response times to new leads.
- Your clients that don’t have a steady stream of website traffic, such as Google Ads.
To run Facebook Retargeting for your clients we will need access to a Facebook Ads account with billing already set up. We will also need access to your client’s Facebook Page.
“It’s particularly crucial for us that we can trust our client’s campaigns into their hands without having to check in to the accounts to ensure everything is okay – we know they’ve got it covered, and their reporting is comprehensive and punctual. We’d highly recommend InvisiblePPC.”
per campaign, per month
One time onboarding fee starting at $250
|Bottom of Funnel - Remarketing Campaign|
|Call Tracking Number|
|Conversion Tracking Implementation|
|Monthly Automated Email Report|
|Facebook and Instagram Ad Placements|
|Ad Formats Accepted (Static, Video, Photo, Slideshows)|
Unsure how many campaigns you would need? Submit a free proposal request and we’ll let you know.
Optional Add ons
Got some additional requirements that aren’t covered in the standard service? See our à la carte list below…
|Report Notes||$50 p/m|
|Facebook Page Setup||$200|
|Additional Remarketing Targets/Offers||$100 p/m|
|Additional Remarketing Durations||$35 p/m|
|Custom UTM Parameters||Custom|
|Creation of Video & Photo Assets||Custom|
“InvisiblePPC has been an invaluable resource for my agency for years. They provide us with the best consultation, implementation and reporting that I’ve ever experienced with an outsourced provider. InvisiblePPC gets results so we look like heroes to our clients.”
Are Facebook/Instagram Leads like AdWords Leads?
A sales team
Client relationship manager
Email marketing system
Text messaging system
If I can’t run remarketing on Google Ads, will I be able to run ads on Facebook?
Can I run Facebook/Instagram remarketing for website visitors, without having/doing Google Ads for website traffic?
Do I need to send images or videos?
Having your client use their smartphone to take new images or videos of their services can also be very effective.
*Facebook has stated that using both a combination of static images and videos can improve conversion performance.