The Blink

The Blink is a newsletter designed to give local agency owners practical business & marketing tips in less than 2 minutes each and every week. When you subscribe, you can expect:

  • One AMAZING business tip for your agency (that you can implement right away)
  • One new marketing skill/tip that makes your agency more valuable
  • Surprise bonuses and tools that are exclusive to our newsletter subscriber

These insights are curated directly from Avi Kumar, Chief Wizard at InvisiblePPC.

Avi has successfully run a 7-figure full-stack marketing agency (Kuware, Inc.) for over 14 years and acquired InvisiblePPC in late 2021.

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The Blink

Read past issues

3 mins read

Issue #29: [New Training] The One-Call Close

Issue #29: [New Training] The One-Call Close Today I’ve got a tip about how to get more quality out of your lead forms without sacrificing conversions & an invite to training you cannot miss! Let’s get to it. 💀 Marketing Tip: Less is not always more Typeform released...

3 mins read

Issue #28: You DO NOT want this type of client

Issue #28: You DO NOT want this type of client Today I want to talk about at-risk clients that are in your blind spot PLUS a way to get a pulse on client sentiment. Let’s do it! 💀 Business Tip: The Agency "Silent Killer" In the agency world, no news is NEVER good...

3 mins read

Issue #27: Who wins: Short form vs. Long Form Video

Issue #27: Who wins: Short form vs. Long Form Video We all know we need to invest more in video…but these data points prove it. I’ll also include a video "cheat code" so you can get the most out of every video you shoot! 📈 Marketing Tip: Invest in Short Form Video + A...

3 mins read

Issue #26: Replay: Last Week’s PPC Training

Issue #26: Replay: Last Week's PPC Training This is a must-read issue for every agency who is looking to improve their pitch process…let’s get to it! 📣 Marketing Tip: Swipe this PPC Pitch On Wednesday, Justin unveiled our PPC Pitch template at the end of our...

4 mins read

Issue #25: How we booked 39.5% more sales calls

Issue #25: How we booked 39.5% more sales calls Today might be our longest issue to date (sorry), but I know you’re going to love it. Let’s dive in. 🥶 Marketing Tip: Cold Outreach Meetings - My Secret Weapon Last week I shared that if you’re going to grow, then you’re...

3 mins read

Issue #24: Do you rely on referrals? You might be in trouble

Issue #24: Do you rely on referrals? You might be in trouble For everyone in the states, welcome back from your 4th of July weekend! For everyone else, a very happy H2 to you! Today I wanted to talk about why you need to get uncomfortable to grow your business and...

3 mins read

Issue #23: The “So You” Copy Trick

Issue #23: "So You” Copy Trick In this week’s issue, we have two of my favorite copy tricks! The first is a useful copy formula for bullets and the second is the famous "5 Second Test." 🚅 Marketing Tip: Lackluster bullets on your page? Try this! When you're writing...

3 mins read

Issue #22: Have you tried inbox retargeting?

Issue #22: Have you tried inbox retargeting? No preamble today, we’ve got two BIG things to share. Let’s go! 🚀 Marketing Tip: How we’re generating leads for 98 cents! A best in class website only converts visitors at around 2%. That means the other 98% of your traffic...

3 mins read

Issue #21: 4 Steps to Building Your LinkedIn Audience

Issue #21: 4 Steps to Building Your LinkedIn Audience This week’s issue is about my favorite social media platform: LinkedIn. Let’s dive in! ⭐ Marketing Tip: How to make your content stand out on LinkedIn There isn’t a better network out there for professionals...

3 mins read

Issue #20: What’s your Agency’s Superpower?

Issue #20: What’s your Agency’s Superpower? The agency space can be a lonely, lonely business. Thanks for being a reader of the Blink and I hope each issue reminds you there’s a whole community out there to help you grow! Alright, let’s jump in… 🆕 Business Tip: New...

3 mins read

Issue #19: The worst bit of business advice

Issue #19: The worst bit of business advice Alright, we’re at week two of the shortened version of The Blink. In this issue, I’ll share my least favorite bit of business advice and your invitation to our latest IPPC webinar. 🤢 Business Tip: No! If you build it, they...

2 mins read

Issue #18: [Must Read] 2022 State of PPC Report

Issue #18: [Must Read] 2022 State of PPC Report It’s crazy we’re already at issue 18… which means the Blink has been around for almost 5 months! First off, thank you for subscribing and sticking around, and second…we’re going to try something new. We want to double...

3 mins read

Issue #17: Run this headline test before you leave today

Issue #17: Run this headline test before you leave today Today I’ve got a few things on my mind - the reason you can’t hire the best talent, an easy landing page test that gets results, and why robots scare copywriters. 🔥 Biz Tip: [Hot Take] You Can’t Hire the Best...

4 mins read

Issue #16: My biggest professional mistake

Issue #16: My biggest professional mistake We’re kicking this issue off with one of my biggest professional mistakes, why FAQs should still exist, and a final reminder for tomorrow’s GA4 webinar. 🛑 Biz Tip: Stop Pretending One of the biggest mistakes I’ve made in my...

3 mins read

Issue #15: Agency Growth, Marketing Tip, & an Invitation

Issue #15: Agency Growth, Marketing Tip, & an Invitation This week we’ve got a tip for what to do when growth stalls, why EVERY marketer needs to be on sales calls, and an invitation to a must-attend webinar for Google Analytics users. 🤮 Biz Tip: What got you here...

3 mins read

Issue #14: Free & easy doesn’t profit

Issue #14: Free & easy doesn’t profit In this issue, we’re taking a hard look at two marketing conventions and flipping them on their head. We’ve also got a useful pricing resource and a suggestion to get you better clients! 🤮 Biz Tip: FREE is a dirty word Marketers...

3 mins read

Issue #13: Sales Tip, PPC Tip, and Writing Tool Inside

Issue #13: Sales Tip, PPC Tip, and Writing Tool Inside There’s no theme to today’s issue of The Blink - just some seriously useful tips if you’re in the sales process, managing PPC, or writing content. 🌎 Biz Tip: Seek "No" on your next sales call If you’re running a...

3 mins read

Issue #12: How to charge more without headaches

Issue #12: How to charge more without headaches Today it’s all about the one thing that matters: cash. We have one of my favorite pricing tips, where you can increase AOV in your funnel, and a final reminder for Thursday’s webinar. 🌎 Biz Tip: Want to make more per...

3 mins read

Issue #11: Your Unused Content Goldmine

Issue #11: Your Unused Content Goldmine Today we’re covering a way to win over prospects with transparency, unveiling a content goldmine you’re sitting on, and have a special invitation for later this month. 🙀 Biz Tip: Talk About Your Competition Stop trying to hide...

3 mins read

Issue #10: Should you advertise on TikTok?

Issue #10: Should you advertise on TikTok? This week’s issue is all about "Knowing" and includes a hiring tip, a marketing channel tip, and a really helpful tool for people who know they struggle with colors and branding. Let’s get started! 📈 Biz Tip: Know Thyself...

3 mins read

Issue #9: Monthly vs. Annual isn’t your only option

Issue #9: Monthly vs. Annual isn’t your only option This week I’ve got a fun tip for anyone that sells subscriptions and continuity programs, why 5 star reviews might be hurting you, and a call for help. 📈 Biz Tip: Monthly & Annual Subscriptions Aren’t Your Only...

3 mins read

Issue #8: #1 Reason Businesses Fail & What to Do

Issue #8: #1 Reason Businesses Fail & What to Do Last week’s issue was a little longer than normal, so I’ll keep this week quick and to the point! Let’s dive in… 📈 Biz Tip: If Cash is King, then Cash Flow is the Emperor Cash flow issues are the #1 reason small...

3 mins read

Issue #7: Open if you love your customers

Issue #7: Open if you love your customers Everyone talks about being "customer-first" but they leave out how to do it! This week we’ve got two tips to keep your customer top-of-mind: 📈 Biz Tip: Paging “Mr. Customer” At every board of directors meeting at Amazon,...

3 mins read

Issue #6: Trends, Inspiration, & Special Invite

Issue #6: Trends, Inspiration, & Special Invite This week we’ve shared some cool resources that will keep your business on the cutting edge and provide new inspiration for your ad campaigns. 📈 Biz Tip: Don’t look at where you are, look toward where you should go...

3 mins read

Issue #5: Pricing tips + an invite

Issue #5: Pricing tips + an invite Pricing…just the thought of it leaves agency owners confused. In this week’s issue we wanted to share two pricing tips and extend a special invitation to a webinar dedicated to agency pricing [LINK]. Let’s do this! 📈 Biz Tip: “Prices...

3 mins read

Issue #4: #1 Thing Your Client Doesn’t Care About

Issue #4: #1 Thing Your Client Doesn’t Care About Today we’re focused on one thing and one thing only: revenue Let’s do this! 📈 Biz Tip: Your clients don’t give a [expletive] about marketing metrics. <p">All of your reports and meetings should start and end with...

3 mins read

Issue #3: Business problems, Social media success & Thank You!

Issue #3: Business problems, Social media success & Thank You! We’ve got a great issue for you today! Keep reading for a surefire way to solve ANY business problem, why “Likes” don’t matter, & a heartfelt thank you - all in a quick 37 second read. 📈 Biz Tip: There are...

3 mins read

Issue #2: Prospecting, Email, & Something Special

Issue #2: Prospecting, Email, & Something Special In this week’s IPPC Insider, we’ve got a prospecting productivity tip, why your boost in email opens might be a big fat lie, PLUS a special announcement 📢 Let’s get to it! 📈 Biz Tip: Last week we shared how calendar...

3 mins read

Issue #1: A “Must Open” Email

Issue #1: A “Must Open” Email Did you know asking your list to open an email DRAMATICALLY increases the open rate? Well, it worked on you 🙂 …this is your marketing bonus tip of the week! We want to make sure we’re giving you the most relevant content in your inbox,...

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