The Blink

The Blink is a newsletter designed to give local agency owners practical business & marketing tips in less than 2 minutes each and every week. When you subscribe, you can expect:

  • One AMAZING business tip for your agency (that you can implement right away)
  • One new marketing skill/tip that makes your agency more valuable
  • Surprise bonuses and tools that are exclusive to our newsletter subscriber

These insights are curated directly from Avi Kumar, Chief Wizard at InvisiblePPC.

Avi has successfully run a 7-figure full-stack marketing agency (Kuware, Inc.) for over 14 years and acquired InvisiblePPC in late 2021.

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The Blink

Read past issues

Issue #16: My biggest professional mistake

Issue #16: My biggest professional mistake We’re kicking this issue off with one of my biggest professional mistakes, why FAQs should still exist, and a final reminder for tomorrow’s GA4 webinar. 🛑 Biz Tip: Stop Pretending One of the biggest mistakes I’ve made in my...

Issue #15: Agency Growth, Marketing Tip, & an Invitation

Issue #15: Agency Growth, Marketing Tip, & an Invitation This week we’ve got a tip for what to do when growth stalls, why EVERY marketer needs to be on sales calls, and an invitation to a must-attend webinar for Google Analytics users. 🤮 Biz Tip: What got you here...

Issue #14: Free & easy doesn’t profit

Issue #14: Free & easy doesn’t profit In this issue, we’re taking a hard look at two marketing conventions and flipping them on their head. We’ve also got a useful pricing resource and a suggestion to get you better clients! 🤮 Biz Tip: FREE is a dirty word Marketers...

Issue #13: Sales Tip, PPC Tip, and Writing Tool Inside

Issue #13: Sales Tip, PPC Tip, and Writing Tool Inside There’s no theme to today’s issue of The Blink - just some seriously useful tips if you’re in the sales process, managing PPC, or writing content. 🌎 Biz Tip: Seek "No" on your next sales call If you’re running a...

Issue #12: How to charge more without headaches

Issue #12: How to charge more without headaches Today it’s all about the one thing that matters: cash. We have one of my favorite pricing tips, where you can increase AOV in your funnel, and a final reminder for Thursday’s webinar. 🌎 Biz Tip: Want to make more per...

Issue #11: Your Unused Content Goldmine

Issue #11: Your Unused Content Goldmine Today we’re covering a way to win over prospects with transparency, unveiling a content goldmine you’re sitting on, and have a special invitation for later this month. 🙀 Biz Tip: Talk About Your Competition Stop trying to hide...

Issue #10: Should you advertise on TikTok?

Issue #10: Should you advertise on TikTok? This week’s issue is all about "Knowing" and includes a hiring tip, a marketing channel tip, and a really helpful tool for people who know they struggle with colors and branding. Let’s get started! 📈 Biz Tip: Know Thyself...

Issue #9: Monthly vs. Annual isn’t your only option

Issue #9: Monthly vs. Annual isn’t your only option This week I’ve got a fun tip for anyone that sells subscriptions and continuity programs, why 5 star reviews might be hurting you, and a call for help. 📈 Biz Tip: Monthly & Annual Subscriptions Aren’t Your Only...

Issue #8: #1 Reason Businesses Fail & What to Do

Issue #8: #1 Reason Businesses Fail & What to Do Last week’s issue was a little longer than normal, so I’ll keep this week quick and to the point! Let’s dive in… 📈 Biz Tip: If Cash is King, then Cash Flow is the Emperor Cash flow issues are the #1 reason small...

Issue #7: Open if you love your customers

Issue #7: Open if you love your customers Everyone talks about being "customer-first" but they leave out how to do it! This week we’ve got two tips to keep your customer top-of-mind: 📈 Biz Tip: Paging “Mr. Customer” At every board of directors meeting at Amazon,...

Issue #6: Trends, Inspiration, & Special Invite

Issue #6: Trends, Inspiration, & Special Invite This week we’ve shared some cool resources that will keep your business on the cutting edge and provide new inspiration for your ad campaigns. 📈 Biz Tip: Don’t look at where you are, look toward where you should go...

Issue #5: Pricing tips + an invite

Issue #5: Pricing tips + an invite Pricing…just the thought of it leaves agency owners confused. In this week’s issue we wanted to share two pricing tips and extend a special invitation to a webinar dedicated to agency pricing [LINK]. Let’s do this! 📈 Biz Tip: “Prices...

Issue #4: #1 Thing Your Client Doesn’t Care About

Issue #4: #1 Thing Your Client Doesn’t Care About Today we’re focused on one thing and one thing only: revenue Let’s do this! 📈 Biz Tip: Your clients don’t give a [expletive] about marketing metrics.

Issue #3: Business problems, Social media success & Thank You!

Issue #3: Business problems, Social media success & Thank You! We’ve got a great issue for you today! Keep reading for a surefire way to solve ANY business problem, why “Likes” don’t matter, & a heartfelt thank you - all in a quick 37 second read. 📈 Biz Tip: There are...

Issue #2: Prospecting, Email, & Something Special

Issue #2: Prospecting, Email, & Something Special In this week’s IPPC Insider, we’ve got a prospecting productivity tip, why your boost in email opens might be a big fat lie, PLUS a special announcement 📢 Let’s get to it! 📈 Biz Tip: Last week we shared how calendar...

Issue #1: A “Must Open” Email

Issue #1: A “Must Open” Email Did you know asking your list to open an email DRAMATICALLY increases the open rate? Well, it worked on you 🙂 …this is your marketing bonus tip of the week! We want to make sure we’re giving you the most relevant content in your inbox,...