Author: Avi Kumar

If you’re still running ads the same way you did last year, you’re already behind. Google’s AI is learning faster, acting smarter, and doing more

One question we often hear is: When should you bring in a white label partner like InvisiblePPC?Here’s a simple way to think about it:1. If

Let’s cut the fluff—there’s a nerdy term floating around the PPC world that sounds way more complicated than it really is: N-Grams.Here’s the short version:An

How We Train Our AI Tools (The Real Story)One question I’ve been getting a lot lately…“How are you training your AI models for PPCrush and

I’ve been playing with a bunch of AI tools lately—and not just casually. I mean daily basis. Whether it’s brainstorming ad copy, automating workflows, building

Managing Google Search Ads isn’t a one-time setup. It’s an ongoing game of refinement. When performance slips—or just feels off—you need a clear, step-by-step process