Help

Here’s a Checklist of information to collect from your End-client: Google Ads Onboarding Checklist

1. Based on data from our current Agency Partners, you can safely charge 2x or 3x of InvisiblePPC’s pricing.
2. To understand how to charge your client for different Ad Budgets, refer to the Calculator on the bottom of the page HERE.

1. No , we only serve clients who need ads in English.
2. Unfortunately we cannot take you on as client, even if you offer to translate Ads to German (or other language)
3. An important part of our service is optimizing Ads and landing page for lowest possible Cost-Per-Lead, we cannot do this without fluency in language of ad and landing page copy.
4. We cannot optimize what we cannot understand.

1. Great! Please send us an email saying that you are ready to onboard your first client, either to partnership-team@invisibleppc.com or gethelp@invisibleppc.com
2. And we will send you a detailed email with next steps.
3. In broad terms, there are 4 stages:
   1. Paying Partnership dues ( includes Accepting Partnership Terms and Conditions.)
   2. Paying the Set-up fee
   3. Getting introduced to your Account Manager
   4. Onboarding

1. No problem, we do Ads for all Niches, about half of our clients are not in Smart Niches.
2. For any businesses that are not listed in our list of niches, you can submit a GAPE Request HERE to get some estimates on CPC, CPA, Ad Budget and other vital metrics.
3. Once the report is generated you can take the estimates to your client and decide if you want to proceed with fulfillment.

1. The client needs to have a google ads account. Their Google Ads account should show up under your Agency’s Manager accounts (formerly known as MCC).
2. We will then ask you to add our MCC to your MCC as partner admin.
3. We will provide detailed instructions and support.

1. Yes. Our Click-Fraud partner is Click-Cease.
2. Click fraud kicks bad hits and save end-clients 10-20%
3. No fraud and we don’t pay for those clicks- budget goes farther.
4. We do report on savings from click-fraud protection.

Swipe Pages

1. We host the Landing Page. Landing Page URL is the subdomain name on your clients domain.
2. For example : offer.clientdomain.com
3. This is done through CNAME redirection in the client’s DNS settings.

Yes, Heat mapping platform used is Crazy Egg.

1. We will look at your landing page and recommend building a new landing page on our platform, so we can continuously optimize it with A/B testing.
2. If your landing page is on a website, it likely receives spam because of Google indexing and also could be slow loading, which will impact conversions negatively.
3. We recommend work with a landing page we custom build. We use your brand & logo colors to stay on Brand on our landing pages and you approve the final page.
4. In rare situations where business legal (usually with franchises) does not allow external pages we can work with website pages but performance will be suboptimal.

1. We will build our own campaigns but we will evaluate your current campaign and keep the best performing aspects of your campaign in new campaigns we build.
2. We will be adding new high performance optimizations.
3. Our goal is to give you the lowest possible cost-per-lead.

1. Form fill or
2. Phone call
3. In the case of Perf Max, store address look up/directions is also considered lead.

1. We can work with your call tracking numbers, but we won’t have access to timely data to optimize for conversions if you are not using our call tracking numbers.
2. If there are any errors in tracking you will have to be responsible for troubleshooting them.
3. We won’t be able to assess the quality of calls or call drops.
4. We won’t be able to add the Call data to our white-label Google Data Studio reporting dashboard

1. Yes. The IPPC team continuously monitors the campaigns and make appropriate optimizations to boost the account performance.
2. Agency is updated on a regular basis.

1. A Google Looker Studio (Formerly known as Google Data Studio) LIVE Reporting Dashboard.
2. Monthly Written Report
3. Monthly Sync-up call with your Account Manager (REQUIRED)
   (All meetings are with the Agency Point of Contact, NOT with the End client)

The Dashboard is LIVE and updated up to the minute.

1. We use Google Looker Studio as our live reporting dashboard, where the Leads (form fills/calls) are already tracked. This is included in the Set-up Fee. No additional cost.
2. In case if you want the leads to be tracked in your respective CRM eg. GHL or Hubspot etc. You can choose one of the 3 options below:
3. Build the lead form in your CRM and send us the code to embed on the Landing Page. This option is FREE of cost.
4. Provide us the Webhook from your CRM to use on the form.
5. Our Dev team can help you with custom integrations like CRM API or Zapier. This option is available at an additional cost.

1. No, we do not work with End-Clients.
2. The Onboarding call will be between your InvisiblePPC Account Manager, yourself and any concerned person from your team who would be involved in direct communication with the InvisiblePPC

1. You should onboard the client with us for PPC Fulfillment.
2. In PPC Boost, we only optimize the campaigns for performance.
3. When you start fulfillment with us, we will set up new campaigns, Landing Page, Conversion tracking to give you even better results for the long term, beyond PPC Boost.

1. These used to be separate offerings.
2. All benefits and assets of these programs are now available under InvisiblePPC Partnership Program.

1. The estimates are a combination of results from the US, UK, Australia and Canada.
2. If it is a Smart Niche, the Estimates can be considered as applicable in either of the countries.
3. More accurate estimates can be provided on request HERE GAPE: Google PPC Performance Estimate

1. CPC is just an intermediary metric. Moreover, CPC can be easily manipulated by changing the Target Keywords.
2. End-client business cares about CPA (Cost per Acquisition) of a Lead.

1. Always on end-clients Google Ads Account.
2. Funded directly by the end-client.

1. Search Query review
2. Keyword Quality Review
3. Bid Adjustments
4. Ad Scheduling
5. Ad rotations
6. Audience optimizations
7. Device optimizations
8. Location optimizations
9. Competition review
10. Landing Page Optimizations: A/B testing
11. Ad Copy testing
12. Offer to test
13. Call quality review
14. Campaign restructuring, if needed
15. Remarketing Ads (if eligible)
16. Monthly Performance reports
17. Monthly Catch-up with AM
    … anything and everything else needed to boost the performance of the Account

1. We cannot directly speak about the competition, but can tell you about us.
2. We have been in business for over 12 years doing ONLY white-lable PPC Ads for Agencies.
3. We are recommended by all top Agency Coaches.
4. If you search for InvisiblePPC quite often you will see ads from competition.
5. Please refer to this Article to understand the difference between us and our competition.

1. Yes we do.
2. All our Partners can request a Custom Prospect Pitch Deck which includes competitor analysis for your prospect.
3. If you are a partner you can submit Prospect Pitch Request Form

Yes. Please refer to the Pricing Page

1. Yes. Our Management fees are based on the Ad Spend.
2. Please ask your Partnership Manager for a complete breakdown of Management fees for different Ad Spends.
3. For general guidance on Pricing refer to please refer to the Pricing Page

1. Google Ads has a learning and optimization phase.
2. It usually takes 3 to 4 weeks to start seeing the cost-effective leads.
3. Remaining 6 to 8 weeks is optimization to drop cost per acquisition (CPA).

1. Are you referring to Google Ads or SEO?
2. SEO algorithms are closely guarded by Google’s black box. Google keeps updating these.
3. Google Ads rules/algorithms are well documented and published by Google and we as a Google Partner get an early preview of any changes.

1. Office hours with IPPC Staff is an excellent opportunity to bring forth your Agency challenges and get face to face consulting.
2. This is included in your IPPC Partnership Program.

The end-client (your Agency’s client) owns the Ad Account.

It varies between 1 to 6.

Depends on the number of campaigns in the Ad Accounts, typically within 3 business days.

Google Looker Studio (formerly known as Google Data Studio)

1. Yes as PDF.
2. You can also request integration of Lead Reporting with your platform.

Each End-client Account will have a separate Reporting Dashboard.

Yes. Our Call Tracking Platform i.e Call Tracking Metrics support HIPAA compliance.

Emails and/or our Support Desk

On the day the campaigns go live and the same day each month from then on.

1. Yes. If you already have a client with us.
2. On the other hand, if you are a new Agency we assign you the best Account Manager based on your niche/geo.

This call helps the Account Manager collect and confirm all the information that is necessary to get the Campaigns ready. They will cover:

1. Location targeting
2. Competitive Landscape
3. Offerings
4. Landing Page Layout
5. End-client needs
6. Access verification
7. Ongoing Communication methods

You can refer to our Pricing Page

Yes. Refer to the Non-partner Pricing

Yes. It is a part of our Partnership Program

1. We have ongoing webinars/training for Agencies to improve their Sales Pitch.
2. Recordings are available for Agency Partners in the Partner Portal

Yes

Yes. Youtube and Facebook as of now.

1. As “Marketing Agency” is not one of our Smart Niches, you will be required to submit a GAPE: Google PPC Performance Estimate.
2. After looking at the estimates you can decide if you want to proceed with this fulfillment.
3. If you decide to proceed with the fulfillment, we will treat you as an end-client and will proceed with the similar process to what we would have done for your end-client.

1. Please fill out our Contact Us form HERE
2. Describing your query briefly
3. We will get back to you within one business day.