Help
Help
I want to onboard another client, what should I do?
- Reach out to your assigned Account Manager or send us a message by filling out our Contact form HERE.
- your Account Manager will guide you on payments and onboarding your next client.
Once my client is onboarded how can I communicate with InvisiblePPC?
- Your assigned IPPC Account Manager will be your prime point of contact.
- They are available to answer quick questions over email.
- Please avoid creating multiple email threads for smoother and faster communication.
- For any urgent requests you can send an email to gethelp@invisibleppc.com
How can I track the leads my client gets from the Google PPC Ads?
- We use Google Looker Studio (Previously known as Google Data Studio) as our live reporting dashboard, where the Leads (form fills/calls) are already tracked.
- This is included in the Set-up at no additional cost.
What does it mean to Pause a Client Account?
- PAUSEing a client account, allows you to restart without paying full setup fees.
- There is a nominal monthly fee to keep account on pause.
- Link to Pause an account.
Can I cancel an account?
- You can cancel the service anytime. If the cancellation happens before completing the contract period of 3 months management, the agency will be billed the balance management fee up to 3 months.
- The account can be canceled anytime after completing the 3 months, for no additional charge.
- No refunds will be issued on the Management fee.
- For reactivation of a canceled account, you will have to pay the complete Set-up fees. Consider pausing the account to save on setup if you plan to restart it.
- Link to Cancel an account.
What if I have more questions that are not listed here?
- Please fill out our Contact Us form HERE
- Describing your query briefly
- We will get back to you within one business day.
How does InvisiblePPC’s white-label Fulfillment work?
To understand how white-label PPC fulfillment works and how to work with InvisiblePPC take this short 33 min on-demand course How to sell PPC Services to your Clients?
What information should an agency collect from the client to onboard and bring it to IPPC?
Here’s a Checklist of information to collect from your End-client: Google Ads Onboarding Checklist
How much should I charge my client on top of InvisiblePPC’s fees?
- Based on data from our current Agency Partners, you can safely charge 2x or 3x of InvisiblePPC’s pricing.
- To understand how to charge your client for different Ad Budgets, refer to the Calculator on the bottom of the page HERE.
What if we run ads in Germany (or any other language)?
- No , we only serve clients who need ads in English.
- Unfortunately we cannot take you on as client, even if you offer to translate Ads to German (or other language)
- An important part of our service is optimizing Ads and landing page for lowest possible Cost-Per-Lead, we cannot do this without fluency in language of ad and landing page copy.
- We cannot optimize what we cannot understand.
I am ready to onboard my first client. What are the next steps?
- Great! Please send us an email saying that you are ready to onboard your first client, either to partnership-team@invisibleppc.com or gethelp@invisibleppc.com
- And we will send you a detailed email with next steps.
- In broad terms, there are 4 stages:
- Paying Partnership dues ( includes Accepting Partnership Terms and Conditions.)
- Paying the Set-up fee
- Getting introduced to your Account Manager
- Onboarding
What if my niche is not a smart niche, will you run ads for my client?
- No problem, we do Ads for all Niches, about half of our clients are not in Smart Niches.
- For any businesses that are not listed in our list of niches, you can submit a GAPE Request HERE to get some estimates on CPC, CPA, Ad Budget and other vital metrics.
- Once the report is generated you can take the estimates to your client and decide if you want to proceed with fulfillment.
How do access to google ads accounts work?
- The client needs to have a google ads account. Their Google Ads account should show up under your Agency’s Manager accounts (formerly known as MCC).
- We will then ask you to add our MCC to your MCC as partner admin.
- We will provide detailed instructions and support.
Is click-fraud protection included?
- Yes. Our Click-Fraud partner is Click-Cease.
- Click fraud kicks bad hits and save end-clients 10-20%
- No fraud and we don’t pay for those clicks- budget goes farther.
- We do report on savings from click-fraud protection.
What platform do you use for Landing Pages?
Swipe Pages
How is the Landing Page created and hosted?
- We host the Landing Page. Landing Page URL is the subdomain name on your clients domain.
- For example : offer.clientdomain.com
- This is done through CNAME redirection in the client’s DNS settings.
Are Heat maps included on Landing pages?
Yes, Heat mapping platform used is Crazy Egg.
We already have a landing page, how do we work with this?
- We will look at your landing page and recommend building a new landing page on our platform, so we can continuously optimize it with A/B testing.
- If your landing page is on a website, it likely receives spam because of Google indexing and also could be slow loading, which will impact conversions negatively.
- We recommend work with a landing page we custom build. We use your brand & logo colors to stay on Brand on our landing pages and you approve the final page.
- In rare situations where business legal (usually with franchises) does not allow external pages we can work with website pages but performance will be suboptimal.
What if we are already running a campaign and want to switch management to IPPC?
- We will build our own campaigns but we will evaluate your current campaign and keep the best performing aspects of your campaign in new campaigns we build.
- We will be adding new high performance optimizations.
- Our goal is to give you the lowest possible cost-per-lead.
What do you consider as a lead?
- Form fill or
- Phone call
- In the case of Perf Max, store address look up/directions is also considered lead.
What if I have my own call tracking numbers?
- We can work with your call tracking numbers, but we won’t have access to timely data to optimize for conversions if you are not using our call tracking numbers.
- If there are any errors in tracking you will have to be responsible for troubleshooting them.
- We won’t be able to assess the quality of calls or call drops.
- We won’t be able to add the Call data to our white-label Google Data Studio reporting dashboard
Will the IPPC team monitor campaign performance and let me know the solution as well?
- Yes. The IPPC team continuously monitors the campaigns and make appropriate optimizations to boost the account performance.
- Agency is updated on a regular basis.
What all is included in your reporting?
- A Google Looker Studio (Formerly known as Google Data Studio) LIVE Reporting Dashboard.
- Monthly Written Report
- Monthly Sync-up call with your Account Manager (REQUIRED)
(All meetings are with the Agency Point of Contact, NOT with the End client)
Is the report generated automatically every week from the dashboard data?
The Dashboard is LIVE and updated up to the minute.
What if I want the Leads to be tracked in my Client’s CRM?
- We use Google Looker Studio as our live reporting dashboard, where the Leads (form fills/calls) are already tracked. This is included in the Set-up Fee. No additional cost.
- In case if you want the leads to be tracked in your respective CRM eg. GHL or Hubspot etc. You can choose one of the 3 options below:
- Build the lead form in your CRM and send us the code to embed on the Landing Page. This option is FREE of cost.
- Provide us the Webhook from your CRM to use on the form.
- Our Dev team can help you with custom integrations like CRM API or Zapier. This option is available at an additional cost.
Do you want my client to be present for the Onboarding call?
- No, we do not work with End-Clients.
- The Onboarding call will be between your InvisiblePPC Account Manager, yourself and any concerned person from your team who would be involved in direct communication with the InvisiblePPC
About boost reports- What if the report is reasonably okay? What can we do next?
- You should onboard the client with us for PPC Fulfillment.
- In PPC Boost, we only optimize the campaigns for performance.
- When you start fulfillment with us, we will set up new campaigns, Landing Page, Conversion tracking to give you even better results for the long term, beyond PPC Boost.
What is the difference between Agency insider and normal agency onboarding?
- These used to be separate offerings.
- All benefits and assets of these programs are now available under InvisiblePPC Partnership Program.
Is the data for Smart Niche Estimates from the US or UK?
- The estimates are a combination of results from the US, UK, Australia and Canada.
- If it is a Smart Niche, the Estimates can be considered as applicable in either of the countries.
- More accurate estimates can be provided on request HERE GAPE: Google PPC Performance Estimate
Why don’t you include CPC in your estimate?
- CPC is just an intermediary metric. Moreover, CPC can be easily manipulated by changing the Target Keywords.
- End-client business cares about CPA (Cost per Acquisition) of a Lead.
On whose account will the ads run?
- Always on end-clients Google Ads Account.
- Funded directly by the end-client.
What is the monthly Management Fee for?
- Search Query review
- Keyword Quality Review
- Bid Adjustments
- Ad Scheduling
- Ad rotations
- Audience optimizations
- Device optimizations
- Location optimizations
- Competition review
- Landing Page Optimizations: A/B testing
- Ad Copy testing
- Offer to test
- Call quality review
- Campaign restructuring, if needed
- Remarketing Ads (if eligible)
- Monthly Performance reports
- Monthly Catch-up with AM
… anything and everything else needed to boost the performance of the Account
How are you better than the competition XYZ?
- We cannot directly speak about the competition, but can tell you about us.
- We have been in business for over 12 years doing ONLY white-lable PPC Ads for Agencies.
- We are recommended by all top Agency Coaches.
- If you search for InvisiblePPC quite often you will see ads from competition.
- Please refer to this Article to understand the difference between us and our competition.
Do you help us with a competitor website analysis?
- Yes we do.
- All our Partners can request a Custom Prospect Pitch Deck which includes competitor analysis for your prospect.
- If you are a partner you can submit Prospect Pitch Request Form
Does the management fee change with the number of clients I onboard? Is there a Volume Discount?
Yes. Please refer to the Pricing Page
Does IPPC have packages based on spending amount?
- Yes. Our Management fees are based on the Ad Spend.
- Please ask your Partnership Manager for a complete breakdown of of Management fees for different Ad Spends.
- For general guidance on Pricing refer to please refer to the Pricing Page
Why do you have a 3-month PPC Management Contract?
- Google Ads has a learning and optimization phase.
- It usually takes 3 to 4 weeks to start seeing the cost-effective leads.
- Remaining 6 to 8 weeks is optimization to drop cost per acquisition (CPA).
What if Google had an algorithm change?
- Are you referring to Google Ads or SEO?
- SEO algorithms are closely guarded by Google’s black box. Google keeps updating these.
- Google Ads rules/algorithms are well documented and published by Google and we as a Google Partner get an early preview of any changes.
What is the concept of monthly office hours with an expert for the Agency Partners?
- Office hours with IPPC Staff is an excellent opportunity to bring forth your Agency challenges and get face to face consulting.
- This is included in your IPPC Partnership Program.
Who owns the ad account?
The end-client (your Agency’s client) owns the Ad Account.
How many case studies does IPPC have for a specific niche?
It varies between 1 to 6.
What is the turnaround time on the PPC Audit report?
Depends on the number of campaigns in the Ad Accounts, typically within 3 business days.
Which software is used to build dashboards?
Google Looker Studio (formerly known as Google Data Studio)
Can the agency export data out of the dashboards to the end client?
- Yes as PDF.
- You can also request integration of Lead Reporting with your platform.
Does the Agency get one single dashboard, or does every campaign have a different dashboard?
Each End-client Account will have a separate Reporting Dashboard.
Is your call recording software HIPAA compliant?
Yes. Our Call Tracking Platform i.e Call Tracking Metrics support HIPAA compliance.
Which communication platform is used to communicate with the account manager?
Emails and/or our Support Desk
How is the management fee billed?
On the day the campaigns go live and the same day each month from then on.
Can I choose an account manager for me?
- Yes. If you already have a client with us.
- On the other hand, if you are a new Agency we assign you the best Account Manager based on your niche/geo.
What is the 60 min onboarding call?
This call helps the Account Manager collect and confirm all the information that is necessary to get the Campaigns ready. They will cover:
- Location targeting
- Competitive Landscape
- Offerings
- Landing Page Layout
- End-client needs
- Access verification
- Ongoing Communication methods
What is the pricing if I don’t want to be a partner?
You can refer to our Pricing Page
Can I sign up as a non-partner?
Yes. Refer to the Non-partner Pricing
Does IPPC provide support/training for agencies to get more prospects and clients or onboard their first clients?
Yes. It is a part of our Partnership Program
Do you have sales trainers who can help agencies to improve sales pitch and process?
- We have ongoing webinars/training for Agencies to improve their Sales Pitch.
- Recordings are available for Agency Partners in the Partner Portal
Can IPPC do ads other than google ads?
Yes. Youtube and Facebook as of now.
Will you do PPC Ads for my Agency?
- As “Marketing Agency” is not one of our Smart Niches, you will be required to submit a GAPE: Google PPC Performance Estimate.
- After looking at the estimates you can decide if you want to proceed with this fulfillment.
- If you decide to proceed with the fulfillment, we will treat you as an end-client and will proceed with the similar process to what we would have done for your end-client.
What if I have more questions that are not listed here?
- Please fill out our Contact Us form HERE
- Describing your query briefly
- We will get back to you within one business day.