Google PPC

PPC Smart Niche

Our Smart Niche mission is to provide your clients with the most effective paid media strategy as efficiently and affordably as possible for the most in demand niches. Start the InvisiblePPC Partner Program and be on your way to onboarding clients

What are PPC Smart Niches?

The Smart Niche program was created by InvisiblePPC based on the elements that are absolutely required to run ads successfully on Google Ads. We developed this product so that we only provide a service that includes every aspect necessary for Google Ads success. Additionally, this product is designed for a speedy tracking setup and campaign launch.
We only provide our product to specific niches. These represent niches in which we are experienced, knowledgeable and have proven success.
Smart Niches are defined in our provided list and apply to one business location. If the advertiser has multiple business locations they wish to target that would be considered two Smart Niches.

Who is it for?

Agency owners selling service in the following Niches and Specializations.
(Don’t see yourself below please click here)

Current PPC Smart Niches

Additional information, such as performance estimates and keyword examples, are available to our partners in our free PPC Smart Niche Course. For a full list of PPC Smart Niches currently available and performance estimates please visit our sheet here. For our full PPC Smart Niche terms and conditions please visit our terms page.
Don’t see your niche here? We’re always looking to grow our Smart Niches. Submit your request here.
Niche Specification
Auto Services: Body Shop
Auto Services: Repair General/Mechanic
Chiropractor: General
Chiropractor: Pain Area
Dental: Cosmetic Dentistry
Dental: Dental Implants
Dental: Dentures
Dental: General Dentistry
Dental: Invisalign
Dental: Orthodontist
Doctor: General Practitioner
Doctor: Urgent Care
Electrical: General Electrician
Electrical: Need Specific
Electrical: Rewiring
Funeral Services: Cremation
Funeral Services: General
House Cleaning: Carpet
House Cleaning: General Cleaning
HVAC: AC Installation/Repair
HVAC: Commercial
HVAC: General
HVAC: Heat Installation/Repair
Landscaping: General
Landscaping: Hardscaping
Landscaping: Sprinkle Systems
Legal: Bankruptcy: General
Legal: Bankruptcy: Specific Types
Legal: Criminal: DUI/DWI Lawyer
Legal: Estate Planning: General
Legal: Estate Planning: Probate
Legal: Family: Child Custody
Legal: Family: Divorce
Legal: Family: General
Legal: Immigration Lawyer: General
Niche Specification
Legal: Personal Injury: General
Legal: Personal Injury: Vehicle Accident
Legal: Worksman’s Compensation Law
Moving & Storage: Movers
Moving & Storage: Storage Solutions
Paving: Commercial
Paving: Driveways
Paving: General
Pest Control: General
Pest Control: Indoor Bugs
Pest Control: Indoor Mammals
Pest Control: Mosquito
Physical Therapy: General
Physical Therapy: Pain Area
Plumbing: Service Plumber
Plumbing: Water Heater
Professional Services: Accounting/CPA
Restoration: Basement Waterproofing
Remodeling: Bathroom
Remodeling: Countertops
Remodeling: Kitchen
Remodeling: Window Replacement
Roofing: Commercial
Roofing: General
Roofing: Metal Roofs
Roofing: Storm Damage
Solar panels: General
Water Damage: General
Water Damage: Mold Remediation
Water Damage: Need Specific
Weight Loss: Coolsculpting: Fat Reduction
Weight Loss: Coolsculpting: General
Weight Loss: General
Weight Loss: Medical

Whats included in our

PPC Smart Niche Service?

What’s Included In Launch
  • 20 Minute Onboarding Call
  • Account Setup (GTM, Google Analytics, Google Ads)
  • Landing Page Adaptation (We’ll update our Smart Niche landing page template to reflect the advertisers business by replacing existing image and content.)
  • Content updates include: about us, address, phone number, hours of operation, testimonials, link to privacy policy (destination must be provided to us), unique value proposition, call to action and offer.
  • Image updates include logo, map location (if applicable), testimonial headshots (if available), call to action background color, sticky bar background color, staff images, service images, award logo & credential logos.
  • Tracking Implementation for calls and lead form submissions
  • Local Area Call Tracking Numbers
  • Proven Campaign Setup (including keyword set, ad copy, audience targeting, ad extensions)
  • 6 Month Roadmap
  • Competitive Landscape and Offer Review
What’s Excluded
  • 2Ad Spend
  • Taking over existing Google Accounts
  • Custom landing page requests
  • CNAME – We highly recommend that a CNAME is set up on the client’s website to host the landing page. If this cannot be done, you should purchase a generic domain for your agency to use in these circumstances and charge your client as desired. We suggest setting up something like “” so that you can easily create a CNAME for any client. Examples:,,
  • End Client communication
What’s Included in Management
  • Weekly Account Management and Optimizations
  • (1) Monthly Communication of Your Choice:
  • 20 Minute Catch Up Call OR
  • Written Report Analysis or 5 Minute Video Update
  • Proven Landing Pages & Campaigns
  • White Label Onboarding Document
  • Dedicated Account Manager That Is An Expert In Your Clients Niche
Optional Add Ons
  • Additional Communication – management fee includes the one communication method of communication, if you’d like to order additional communication, you may order it for a fee:
  • 20 Minute Call = $95
  • Written Report Analysis = $50
  • Video Recorded Review = $45
  • 3rd Party Platform Tracking or Integration (ie. Vcita, SalesForce, CRMs) = $200
  • Facebook Remarketing = $250 setup, $100 management
  • Bing Ads = $150 setup, +$75 management (billed by account, not Smart Niche)
  • Purchase of the Unbounce landing page file for use outside of our management = $200

What campaigns do we run?

FAQs for Smart Niches

For a full list of PPC Smart Niches currently available and performance estimates please visit our sheet here. For our full PPC Smart Niche terms and conditions please visit our terms page.
No, we only manage accounts that run traffic to a landing page created specifically for the Smart Niche. We onboard dozens of clients a month, and have found the number one roadblock to a fast onboard and quick success comes from sending traffic to the homepage. To ensure success, we want to offer you the best.
Not all the keywords will be the same. Much of our strategy is based on localization specificity which means our keywords are location based as well as our landing pages. Cramming our landing pages with multiple addresses, phone numbers, etc will cause the landing page to fail. Separate locations require separate campaigns for location extensions to work properly.
An advertiser should never search for their own ads. There are a number of reasons that an ad may not show every time our keywords as searched. Additionally, constantly searching for your ads may negatively impact your performance because by searching and not clicking, you are saying that this ad is not relevant to what you are searching. Alternatively, you should be utilizing the Ad Preview tool within Google Ads to determine if your ad is showing.
We do not have contracts, however we do encourage setting a minimum three month term with your clients and ensuring they have the budget to invest for more than one month. This helps to ensure they understand and accept the expectation that it can take three to six months for Google Ads to work.
No, our Smart Niches are segmented because they require separate campaigns for budgeting and targeting as well as separate landing pages for relevancy and visitor experience.
We are always very excited when our first lead comes in! Google Ads takes time to work. Though we do everything we can to get our first lead as quickly as possible, it is not uncommon to go a week or longer without your first lead. As a general rule of thumb, you should set the expectation that it takes three months for Google Ads to work.
We will provide you a go live date during our onboarding call. We recommend communicating that it will take up to two weeks to go live.

What our white label PPC Partners say...

“It’s particularly crucial for us that we can trust our client’s campaigns into their hands without having to check in to the accounts to ensure everything is okay – we know they’ve got it covered, and their reporting is comprehensive and punctual. We’d highly recommend InvisiblePPC.”
Camilla W.
“I’ve been working with the InvisiblePPC team for 4 years now and I am very happy. We met the team at a seminar, liked what we heard and started a conversation with them. We were happy to see that their processes and quality of work matched our own (and they were able to grow with us). Now, they manage ALL of our Google Ads clients and we’re happy that they do.”
Kyle B.
“InvisiblePPC has been an invaluable resource for my agency for years. They provide us with the best consultation, implementation and reporting that I’ve ever experienced with an outsourced provider. InvisiblePPC gets results so we look like heroes to our clients.”
Clarence F.