The Blink
The Blink
The Blink is a newsletter designed to give local agency owners practical business & marketing tips in less than 2 minutes each and every week. When you subscribe, you can expect:
- One AMAZING business tip for your agency (that you can implement right away)
- One new marketing skill/tip that makes your agency more valuable
- Surprise bonuses and tools that are exclusive to our newsletter subscriber
These insights are curated directly from Avi Kumar, Chief Wizard at InvisiblePPC.
Avi has successfully run a 7-figure full-stack marketing agency (Kuware, Inc.) for over 14 years and acquired InvisiblePPC in late 2021.
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ideas you’ll find on the web.
ideas you’ll find on the web.
The Blink
Read past issues
Issue #146: Is Google PPC right for your client?
November 13, 2024
Issue #145: Shiny New Toys
November 6, 2024
Issue #144: Why CTR isn’t the be all, end all
October 30, 2024
Issue #143: How to burn thru money with Google Ads
October 23, 2024
Issue #142: What you need to get right with Facebook Ads
October 16, 2024
Issue #141: 1 thing to add to prospect follow up
October 9, 2024
Issue #140: Use Urgency To Your Advantage
October 2, 2024
Issue #139: Stop using stock photos
September 25, 2024
Issue #138: Pricing Tweak To Close More Clients
September 18, 2024
Issue #137: The Ultimate Guide to the HVAC Niche
September 11, 2024
Issue #136: Avoid You On Your Website
September 4, 2024
Issue #135: The Ultimate Guide to the Dental Niche
August 28, 2024
Issue #134: Do your Ads have a backup payment method?
August 21, 2024
Issue #132: SAVE THIS: Google PPC FAQs with Answers
August 7, 2024
Issue #131: SAVE THIS: Google PPC FAQs
July 31, 2024
Issue #130: Local Service Ads or Google Ads?
July 24, 2024
Issue 129: Google is Eliminating “The Click”
July 22, 2024
Issue 128: 5 Ad Copy Mistakes You’re Making
July 11, 2024
Issue 127: Tired of Being Ghosted by Freelancers?
July 5, 2024
Issue 126: The Secret to Better Google Ads
June 27, 2024
Issue 125: Common Google PPC Errors and How to Fix Them
June 19, 2024
Issue #124 : Google Ads – Confusing on Purpose?
June 12, 2024
Issue #123: Get More Local Leads on Facebook
June 10, 2024
Issue #122 : Which Channel Wins for Local Clients
May 29, 2024
Issue #121 : Smart Niche Close Template
May 23, 2024
Issue #120 : Perfect PPC Pitch Framework
May 15, 2024
Issue #118: When & How to Fire a Client
May 1, 2024
Issue #117: #1 Ad Testing Tip
April 24, 2024
Issue #116: The Rise of Garbage Leads + What to do
April 17, 2024
Issue #115: Acquisition vs. Retention
April 10, 2024
Issue #114:The Two Word Client Confidence Killer
April 3, 2024
Issue #113:You’re talking too much
March 27, 2024
Issue #112:Meet Less, Achieve More
March 20, 2024
Issue #110:Quick Pick – LSA or Google Ads?
March 6, 2024
Issue #109: Biggest Lie in Advertising
February 28, 2024
Issue #108: The worst agency advice I’ve seen this year
February 21, 2024
Issue #107: FB Instant Forms Don’t Stink AnymoreIs
February 15, 2024
Issue #106: Landing Page/Homepage? Only ONE!
February 7, 2024
Issue #105: Settling the traffic debate
January 31, 2024
Issue #104: Ad Biz. Beyond 3rd-Party Cookies
January 24, 2024
Issue #103: Bring it on!
January 17, 2024
Issue #102: Google Search Goes Personal
January 10, 2024
Issue #101: New Year Resolutions of Resilience
January 3, 2024
Issue #100: 100 issues thanks to YOU
December 27, 2023
Issue #99: Hate Money? Don’t Read This
December 20, 2023
Issue #98: Big Results on Small Budgets
December 13, 2023
Issue #97: PPC Landing Page Framework
December 6, 2023
Issue #96: Google’s SERP curveball
November 29, 2023
Issue #95: Local Funnel Deep Dive Inside
November 22, 2023
Issue #94: Google Ads issue we see
November 15, 2023
Issue #93: Terrible Advice: Give ‘til it hurts
November 8, 2023
Issue #92: Open this if you run Google LSAs
November 1, 2023
Issue #91: A Decade of Ad Wisdom + Your Essential Setup Checklist!
October 25, 2023
Issue #90: Agencies aren’t miracle workers
October 18, 2023
Issue #89: PPC is Fast, NOT Instant
October 11, 2023
Issue 88: Do No Evil”…lol
October 4, 2023
Issue #87: Stop competing on “better”…do this instead!
September 27, 2023
Issue #86: Marketing is NOT Set & Forget
September 20, 2023
Issue #85: Marketing Like Apple: Agency Edition
September 13, 2023
Issue #84: 🌟 Perceived Value = Real Results!
September 6, 2023
Issue #83: Mistake I see selling PPC services
August 30, 2023
Issue #82: Solve the Analytics Puzzle🧩
August 23, 2023
Issue #81: Churn Rate Toolkit – Keep Customers Close 🤝
August 16, 2023
Issue #80: Innovate Ads with Google SGE
August 9, 2023
Issue #79: Big Brand Logos Don’t Impress Me
August 2, 2023
Issue #78: 💥Crack the Code with Barbie & Oppenheimer
July 26, 2023
Issue #76: Nailing Project Timelines
July 12, 2023
Issue #75: 2023 Marketers – Data Rich & Insight Poor
July 5, 2023
Issue #74: Insider Tips to Craft Winning Proposals🧾
June 28, 2023
Issue #72: Reviews = Trust + Growth 📈
June 14, 2023
Issue #70: Agency Growth Tip – An oldie but a goodie
May 31, 2023
Issue #69: Boost Your Agency with Referrals
May 24, 2023
Issue #67: When to use ChatGPT in Your Marketing
May 10, 2023
Issue #66: Avoid these clients at all costs
May 3, 2023
Issue #64: Stop offering performance guarantees
April 19, 2023
Issue #63: This ONE change stops churn in its tracks
April 12, 2023
Issue #62: …most agencies don’t make it…
April 5, 2023
Issue #61: Stop offering free consultations
March 29, 2023
Issue #60: STOP chasing billable hours
March 22, 2023
Issue #59: SVB Collapse Got Clients Tightening Budgets?
March 15, 2023
Issue #58: Facebook or Google?
March 8, 2023
Issue #56: Self-Liquidating offers are a thing of the past
February 22, 2023
Issue #55: This Traffic Strategy Just Works
February 15, 2023
Issue #54: CAUTION: Paid ChatGPT courses are a waste of money
February 8, 2023
Issue #53: On my mind: What makes a great homepage?
February 1, 2023
Issue #52: Not all leads are created equal
January 25, 2023
Issue #51: They converted…now what?
January 18, 2023
Issue #50: My take on “Thought Leadership” + Personal Invitation
January 11, 2023
Issue #49: Multi-Step Forms > Single Step Forms
January 4, 2023
Issue #48: Top 3 Agency & Marketing Tips of 2022
December 28, 2022
Issue #47: D4Y Pitch that Closes More PPC Business
December 21, 2022
Issue #46: The PPL business model stinks
December 14, 2022
Issue #45: 200k leads and counting
December 7, 2022
Issue #44: The simple PPC budget formula
November 23, 2022
Issue #43: Were They Going To Convert Already?
November 16, 2022
Issue #42: Gain, Logic, or Fear?
November 9, 2022
Issue #41: 🤦 “I don’t know, I need to talk to my partner”
November 2, 2022
Issue #40: 🛑 Stop paying by the hour!
October 26, 2022
Issue #39: Email Tip + A Special Invitation
October 19, 2022
Issue #38: You’ve only got 5 minutes
October 12, 2022
Issue #37: What’s your pitch?
October 5, 2022
Issue #36: What’s your Agency Exit Plan?
September 28, 2022
Issue #35: How to survive Facebook’s ad apocalypse
September 21, 2022
Issue #34: Emails get opened for THIS reason
September 16, 2022
Issue #33: Your homepage [might] be broken
September 7, 2022
Issue #32: Page design is overrated
September 1, 2022
Issue #31: [REPORT] – What marketers spend on advertising
August 24, 2022
Issue #30- This toy changed my hiring process
August 17, 2022
Issue #29- [New Training] The One-Call Close
August 10, 2022
Issue #28- You DO NOT want this type of client
August 3, 2022
Issue #27: Who wins: Short form vs. Long Form Video
July 27, 2022
Issue #26: Replay: Last Week’s PPC Training
July 20, 2022
Issue #25: How we booked 39.5% more sales calls
July 13, 2022
Issue #23: The “So You” Copy Trick
June 29, 2022
Issue #22: Have you tried inbox retargeting?
June 22, 2022
Issue #21: 4 Steps to Building Your LinkedIn Audience
June 15, 2022
Issue #20: What’s your Agency’s Superpower?
June 8, 2022
Issue #19: The worst bit of business advice
June 1, 2022
Issue #18: [Must Read] 2022 State of PPC Report
May 25, 2022
Issue #16: My biggest professional mistake
May 11, 2022
Issue #14: Free & easy doesn’t profit
April 27, 2022
Issue #13- Sales Tip, PPC Tip, and Writing Tool Inside
April 20, 2022
Issue #12- How to charge more without headaches
April 13, 2022
Issue #11- Your Unused Content Goldmine
April 6, 2022
Issue #10: Should you advertise on TikTok?
March 30, 2022
Issue #9: Monthly vs. Annual isn’t your only option
March 23, 2022
Issue #8: #1 Reason Businesses Fail & What to Do
March 16, 2022
Issue #7- Open if you love your customers
March 9, 2022
Issue #6: Trends, Inspiration, & Special Invite
March 2, 2022
Issue #5- Pricing tips + an invite
February 23, 2022
Issue #4- #1 Thing Your Client Doesn’t Care About
February 16, 2022
Issue #3: Business problems, Social media success & Thank You!
February 9, 2022
Issue #2: Prospecting, Email, & Something Special
February 2, 2022
Issue #1: A “Must Open” Email
January 26, 2022