Here’s something that surprises agency owners we work with: we don’t jump straight into ad creation when running Facebook campaigns.
Instead, we do some homework first. We dig through Facebook’s Ads Library and our own repository of past ads. What’s trending? What offers are pulling the most leads? What creative angles are standing out?
Armed with that, we sit down with the client to understand their USP and any special offers. Only then do we build custom creative that’s both unique to them and grounded in what’s already working in the market.
It sounds like common sense but very few actually take the time to do it. And yes, it’s heavier upfront work. But the payoff? Campaigns that perform better out of the gate and ads that scale instead of stall.
That’s the InvisiblePPC difference: we do the heavy lifting so your clients get results.
