The InvisiblePPC Blog Page

Mini Guide to a Perfect Landing Page for Dentists
5 mins read

Mini Guide to a Perfect Landing Page for Dentists

Do you use Google Ads to bring in new patients for your dental practice?
You may not be getting the results you want unless you combine your ad with a well-designed dentistry landing page.
Digital marketers commonly use landing pages with PPC as they give higher conversion rates than a regular webpage.
This blog will teach you all you need to know about acing your landing page game.

PPC Audit: Easy-to-Use Checklist Guide
4 mins read

PPC Audit: Easy-to-Use Checklist Guide

Conducting a frequent audit for a customer is essential to ensure you’re getting the most out of their ad accounts, but it ain’t an easy job!
This is why a PPC audit is your solution. It is an assessment of a PPC campaign to identify how it can be improved to yield a higher return on investment.

Easy Hacks to Lower Your Google Ads CPA
2 mins read

Easy Hacks to Lower Your Google Ads CPA

In the world of PPC, clicks can seem to be the cornerstone, but the clicks only tell you if people get to your content. It doesn’t specify whether or not they stayed.
That is why understanding CPA and how to apply it in your advertising campaigns is so important.
It’s the most accurate technique to assess your content’s conversion potential. Continue reading to find out more.

PPC Reporting With Google Data Studio
4 mins read

PPC Reporting With Google Data Studio

If you offer paid advertising as a service, PPC Reports are a must. However, they can be hard to create & a challenge to manage, mainly if your reports cover ads across various platforms.
Your PPC campaigns’ data is shown in real-time on a PPC dashboard. Automatic data collecting serves as a hub for your company & clients to track the progress of each campaign.

All about CNAME: A Beginner’s Guide
4 mins read

All about CNAME: A Beginner’s Guide

For individuals unfamiliar with technical concepts, CNAME in the domain name world can be confusing. A CNAME, often known as a “canonical name,” is a type of DNS record that enables you to connect one domain name to another. We’ll discuss what a CNAME record is and why it’s essential in this blog post.

Beta Testing: Type, Feature & Everything Else
5 mins read

Beta Testing: Type, Feature & Everything Else

Want to test your product before launching it? Then Beta testing is what you are looking for!
Beta testing tests a product or service before it is widely available to the general audience. A limited group of users is selected for their ability to offer feedback and spot issues. Beta tests have 5 types. Learn all about Beta testing in this blog.

How to Choose a Google Ad Budget
5 mins read

How to Choose a Google Ad Budget

Budgeting is a crucial part of every business plan, and advertising strategies are no exception.
You should base your budget on various elements, like the current marketing budget, desired budget, keywords, CPC & other KPIs to track progress. Learn all about how to plan your Google Ads budget in this blog.

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