Category: Agency Growth

How to Share Your Facebook (Meta) Assets with Your Marketing Team: Updated for 2024

A guide for all business owners who have partnered up with a marketing agency, this blog post offers a holistic roadmap on how to share your Facebook (Meta) assets, such as Ad Accounts, Pages, and Pixels, with your marketing team or white-label partner. Updated for the Facebook Business Manager of 2024, it breaks down the process into easy-to-follow steps, ensuring that your business assets are securely managed.

Read More »

Mastering Google PPC and Local Service Ads (LSAs) for Dental Practices: An Ultimate Guide for Marketing Agencies

This blog post walks you through the entire process, from understanding the dental patient journey to setting up and optimizing Google Ads campaigns. You’ll learn how to structure accounts, conduct keyword research, craft compelling ad copy, and implement advanced strategies like remarketing and Local Service Ads. With a focus on maximizing ROI, this blog also covers crucial metrics to track, ensuring your campaigns are always performing at their best. Whether you’re new to Google Ads or looking to refine your approach, this guide provides actionable insights to help your dental accounts grow their business.

Read More »

How to Leverage User Data for Personalized Marketing

In 2024, personalized marketing requires leveraging user data to tailor strategies to customer preferences. This blog explores how to monitor, analyze, and segment user data to create targeted campaigns. Businesses can enhance engagement and loyalty by implementing advanced analytics and personalized video content.

Read More »

How to Train Your PPC Managers: A Guide for Agency Owners

This blog post explores the foundational knowledge and advanced strategies necessary for successful PPC campaign management, including understanding PPC basics, utilizing essential tools like Google Ads and Facebook Ads, and integrating advanced features such as audience targeting and ad extensions. It also emphasizes practical training approaches such as hands-on experience, shadowing, and continuous education through industry resources and certifications. By investing in comprehensive training programs, agency owners can equip PPC managers to deliver exceptional results and drive business growth effectively.

Read More »