Category: Agency Growth

How AI Is Transforming Google Ads Campaigns in 2025 | InvisiblePPC

How AI Is Transforming Google Ads Campaigns in 2025

AI is reshaping Google Ads in 2025 with smarter PPC automation, predictive targeting, and AI copy tools that boost ROI. This blog explores how agencies and businesses can stay ahead by leveraging Google Ads AI. Need help scaling? IPPC has you covered.

How to Share Your Facebook (Meta) Assets with Your Marketing Team: Updated for 2024

A guide for all business owners who have partnered up with a marketing agency, this blog post offers a holistic roadmap on how to share your Facebook (Meta) assets, such as Ad Accounts, Pages, and Pixels, with your marketing team or white-label partner. Updated for the Facebook Business Manager of 2024, it breaks down the process into easy-to-follow steps, ensuring that your business assets are securely managed.

Mastering Google PPC and Local Service Ads (LSAs) for Dental Practices: An Ultimate Guide for Marketing Agencies

This blog post walks you through the entire process, from understanding the dental patient journey to setting up and optimizing Google Ads campaigns. You’ll learn how to structure accounts, conduct keyword research, craft compelling ad copy, and implement advanced strategies like remarketing and Local Service Ads. With a focus on maximizing ROI, this blog also covers crucial metrics to track, ensuring your campaigns are always performing at their best. Whether you’re new to Google Ads or looking to refine your approach, this guide provides actionable insights to help your dental accounts grow their business.

How to Leverage User Data for Personalized Marketing

In 2024, personalized marketing requires leveraging user data to tailor strategies to customer preferences. This blog explores how to monitor, analyze, and segment user data to create targeted campaigns. Businesses can enhance engagement and loyalty by implementing advanced analytics and personalized video content.

How to Train Your PPC Managers: A Guide for Agency Owners

This blog post explores the foundational knowledge and advanced strategies necessary for successful PPC campaign management, including understanding PPC basics, utilizing essential tools like Google Ads and Facebook Ads, and integrating advanced features such as audience targeting and ad extensions. It also emphasizes practical training approaches such as hands-on experience, shadowing, and continuous education through industry resources and certifications. By investing in comprehensive training programs, agency owners can equip PPC managers to deliver exceptional results and drive business growth effectively.

The Ultimate Guide to Social Media Advertising: 6 Key Benefits

In 2024, mastering social media advertising is crucial for reaching a wider audience, generating higher conversions, and enhancing customer satisfaction. This blog explores six major benefits of social media advertising, including better brand loyalty, cost-effective ad campaigns, higher conversion rates, increased brand awareness, boosted leads, and in-depth analytics.

Is White Label PPC Worth the Investment for Agencies?

White label PPC services offer a solution for agencies lacking the time or expertise to manage PPC campaigns internally. With white label PPC services, agencies can benefit from expert management, cost savings, flexibility, and enhanced service offerings. However, considering the drawbacks, like limited control and communication challenges, is necessary. This blog post analyzes whether white label PPC is worth the investment and addresses concerns to help agencies make informed decisions.