How to Link Google Business Profile and Google Ads Using Location Extensions

A detailed explanation of How to link Google My Business Profile with Google Ads
Since Google’s launch of Google Ads in the year 2000 it has grown into a $95 billion advertising platform.

Greatest hits

What was once a fairly low-cost exchange for businesses to attract leads and grow revenue, has become a highly-competitive marketplace which is indispensable to many digitally-focused industries. 

Google Ads is no longer a place where inexperienced advertisers can go and make a splash by filling in a few forms. It’s a complex ecosystem of bidding, extensions, creative, and targeting, that only PPC experts can truly optimize.

One important lever of optimization for PPC experts is ad location extensions. Location extensions are a feature in Google Ads that allows you to show business location data – such as your address – with your ads to increase the likelihood of someone taking action. 

They look like this:

location-extension-google-ads-example

Location extensions are especially important for locally based businesses who are looking to attract customers who may be just around the corner and searching for a local solution to their problem. 

But they aren’t only useful for locally based campaigns. You can show multiple nearby locations, if you have them, and increase your ad Quality Score by making the most of additional ad space for communicating value – subsequently increasing click-through-rates. 

So, then, how do you start making the most of location extensions in your Google Ads campaigns? 

All you need to do is link your Google My Business account now called as (Google Business Profile)with your Google Ads account and activate location extensions.

But aren’t Google Business Profile and Google Ads one in the same?

It’s easy to bundle these two platforms together, but Google Ads and Google My Business are two separate and equally important business tools. 

Google My Business(Google Business Profile) is a free platform that enables businesses to list their key information on Google Search and Google Maps. Google Ads, on the other hand, is a paid advertising platform that businesses can use to attract more awareness for their business across Google’s search and display network. 

These platforms are separate in their setup and purpose. Google Business Profile is an essential tool for just about any business, whereas Google Ads is more of an add-on for growth-focused companies in certain industries. 

But, if you are using Google Ads search ads to generate new business, it is important to link your Google Ads account with your Google Business Profile account so that your potential customers experience a consistent brand across all mediums. 

The rest of this article will walk you through exactly how to link Google Business Profile and Google Ads using location extensions. 

Note: If you are doing this for a client you will need access to both their Google Business Profile account and their Google Ads account.

Step 1 – Make sure the Google Business Profile email address and Google Ads email address are the same

To find out which email address is associated with the Google Business Profile account you are trying to connect, login to Google Business Profile here and navigate to the account “Settings”:

How to check Google Business Profile email and Google Ads emails are the same
Google Business Profile

Once you are in the “Settings” area you will see the preferred email address:

Check the preferred email address Google Business Profile
Google Business Profile

Is this email address the same as the one being used to log into you or your client’s Google Ads account? If it is, then move onto Step 2. If it’s not, then you’ll need to login to Google Ads and provide Admin access to the email address associated with the Google Business Profile account. 

To do so, in Google Ads navigate to Tools > Setup > Access & Security: 

How to provide provide Admin access to the email address associated with the Google Business Profile account.
How to link with Google ads with Google Business Profile
From the “Account Access” screen, click on the blue “+” icon and follow the prompts to add the email address as an “Admin” user:
Follow the prompts to add the email address as an “Admin” user:
How to link with Google ads

Step 2 – Navigate to Ads & assets in your Google Ads account

Once you have confirmed that the Google My Business account has adequate access to the Google Ads account, log into Google Ads and navigate to the “Ads and assets” section:

From here, click on the “+” under “Assets”  tab as showing on the below image:

To create new location extension go to the Ads & assets in your Google ads account
Google Ads Extensions

Step 3 – Create a Location Extension

After clicking on the blue “+” button, you can create a new extension, by choosing location option:

Create the location extension by choosing location option from the assets
Google Ads Extensions

From the popup screen, select the connected Business Profile account from the drop-down menu:

In the prompt select the connected Business Profile from drop down
Google Ads Extensions
Mastering Google Ads requires more than just placing ads—it necessitates strategic integration with tools like Google Business Profile to maximize impact. As Google Ads evolves into a $95 billion platform, businesses must adapt, leveraging every opportunity to stand out in a crowded marketplace. However, staying updated with the realm of Google Ads and running a company at the same time is not the easiest job!
But we have a solution – InvisiblePPC, a Whitelabel PPC agency that handles your client ads so you can focus more on your business.
So, are you ready to elevate your PPC campaigns? Schedule a meeting with our team to explore how integrating Google Business Profile and location extensions can amplify your advertising efforts and drive results.

Note: If you don’t have access to the appropriate Google Business Profile Account with this Google Ads email address, you can request access at this step by entering the email associated with that account and following the prompts. 

Click “Continue” and review the location information to ensure it is correct, then click “Finish”. 

You’re all done! Your Google My Business account is now connected with Google Ads and you can use the locations associated with that account as extensions in your ads. 

Here are some other helpful resources for connecting your Google My Business account with Google Ads: 

If your interested in ranking higher in Google Maps using Google My Business see this post: 

Beyond Google My Business and Google Ads theres a 3rd opportunity for local businesses to get leads:  Local Service Ads: 

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Picture of Avi Kumar
Avi Kumar
Avi took the Engineering Route to Marketing. He loves proving that all marketing is Scientific and not black magic. He is obsessed with finding efficient ways of doing things. He started at 17 from improving how to “Holystone” ship’s wooden decks efficiently as an apprentice on ships!