Issue #181: Stop Guessing: Diagnose Your Google Ads Like a Pro

Hi there,

Have you ever noticed how with Google Search Ads, people jump straight into the data without asking the right questions?

Let’s fix that.

Here’s where to start:

What’s the actual problem with your leads?

Not enough leads?
Cost per lead too high?
Leads are junk?

Once you’ve got that figured out, the next move becomes obvious:

Not enough leads, but cost per lead is fine?
→ Spend more money.

Lead quality sucks?
→ Revisit your ad copy, set better filters, and read this blog we wrote on cleaning up bad leads.

Cost per lead too high?
→ Dig deeper:

Is your CPC too high?
Or is it your CPM that’s bloated?
Are you getting enough impressions? And so on…

It’s a top-down process. One question leads to the next. Strategic, not scattered.

Talk to you next week,

Avi

CEO & Chief Wizard