Issue #181: Stop Guessing: Diagnose Your Google Ads Like a Pro

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Hi there,
Have you ever noticed how with Google Search Ads, people jump straight into the data without asking the right questions?
Let’s fix that.
Here’s where to start:
What’s the actual problem with your leads?
  1. Not enough leads?
  2. Cost per lead too high?
  3. Leads are junk?
Once you’ve got that figured out, the next move becomes obvious:
  • Not enough leads, but cost per lead is fine?
    → Spend more money.
  • Lead quality sucks?
    → Revisit your ad copy, set better filters, and read this blog we wrote on cleaning up bad leads.
  • Cost per lead too high?
    → Dig deeper:
    • Is your CPC too high?
    • Or is it your CPM that’s bloated?
    • Are you getting enough impressions? And so on…
It’s a top-down process. One question leads to the next. Strategic, not scattered.
We’re walking through this entire evaluation process (and some advanced techniques) in tomorrow’s webinar at 11AM CDT.
✅ Bring your lead challenges
✅ Get answers
✅ Leave with a clear path forward
Can’t make it? No worries—register anyway and we’ll send you the recording.
Talk to you next week,
Avi
CEO & Chief Wizard