Issue #179: The Hard Truth: Not All “Teamwork” Is Worth It

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Hi there,
Let’s talk about something that happens way too often in agency life:
You land a client, things are moving along… and then suddenly, they bring in another agency or hire a new “marketing coordinator” to help out.
Sounds good on paper, right?
Except, it usually just means:
  • More meetings
  • More cooks in the kitchen
  • More second-guessing
  • More time wasted chasing the latest shiny thing from Instagram gurus
And the cherry on top?
That new hire now wants you to teach them marketing. Or Google Ads. Or SEO. Basically, you’re supposed to do your job and train their staff—for free.
Here’s what we do when this happens:
We charge more.
Yep, you heard that right.
If the client wants to expand the team and increase the complexity (without actually improving the results), then we need to be compensated for that extra overhead.
And if they don’t want to pay?
We ease them out—nicely. But firmly.
Because here’s the hard truth:
When a client starts “learning” how to do your job, they’re usually preparing to fire you.
So instead of working more for less, we bow out before things get messy—and definitely before we start losing money.
Got a story like this to share? Hit reply and let me know. These situations are more common than most folks admit.
Talk to you next week,
Avi
CEO & Chief Wizard