Issue #38: You’ve only got 5 minutes

In this week’s issue, we have definitive proof that timing is the most important part of follow-up PLUS an invite to this month’s training. Let’s get to it!
In this week’s issue, we have definitive proof that timing is the most important part of follow-up PLUS an invite to this month’s training. Let’s get to it!
⚾ Marketing Tip: The 5-Minute Rule
It doesn’t matter how good your leads are – if you don’t follow up fast enough, they’re not going to convert.
The Harvard Business Review found that leads convert 22 times more often if you make contact within the first five minutes. And companies that respond first while a customer is comparison shopping have a 238% higher conversion rate!
Frankly, these numbers are staggering, but this one takes the cake:
25% of the companies surveyed in this study thought they responded within 5 minutes…but only 5% actually did.
Do yourself a favor and carve out some time this week to look at your webform funnels and see how quickly you’re following up, providing value, and moving prospects to the next steps. The numbers show that you’re likely NOT following up fast enough and leaving significant money on the table.
👨‍👨‍👦‍👦 Monthly Training: Google Ads: State of the Union on Thursday, 10/20 @ 11 AM CST
It’s been a crazy year for Google Advertisers! This month we wanted to dig into our performance data and share what we’ve learned, what’s working, and what isn’t.
Here are just some of the content we’ll cover in this extended 90-minute training:
  • Average performance we’ve seen on Google Search, Google Display, & Local Service Ads
  • Our thoughts on Performance Max and who should use it
  • Top complaints we’ve seen from our end-clients about Google Ads
  • The best-performing niches by quarter
  • Some announcements that we know our Partners are going to love
We’re going live on Thursday, October 20th at 11 AM Central.
Talk next week,
Avi
CEO & Chief Wizard

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