Issue #40: 🛑 Stop paying by the hour!

This week I have a staffing tip and a special offer for agencies that need more help selling PPC to clients & prospects. Let’s dive in!
📧 Marketing Tip: Stop paying by the hour
Procrastination is a part of life. I know, at some point in time, everyone has pushed something to the last minute and was surprised they were actually able to get it done.
This is due to Parkinson’s Law, which states that “Work expands so as to fill the time available for its completion.”
Whether you knew what Parkinson’s Law was before reading this, I know you’ve experienced it in one way or another. So why do we continue to charge based on hourly rates?
Here’s a scenario:
After taking over IPPC, we had contract team members that had to log hours. Regardless of the work being done during that period, they somehow always managed to log 40-44 hour mark.
So regardless of workload, I was paying for 40+ hours of work PLUS distracting the team by having to log hours and send an invoice. That’s when I decided to completely move away from contract employees and bring everyone on as a salaried team member.
The results have been amazing. We get more done, have more team member buy-in, and waste less time.
So if you’re still paying by the hour, you might want to consider either paying by the project if using a freelancer or making them a salary employee. I guarantee you’ll get more done and save more time if you make this change to your agency.
📣 Special Offer: Save 39% on Agency Insider until October 31st
IPPC Agency Insider gives your agency the training and resources you need to close more PPC sales, even if you aren’t an expert.
You’ll get access to:
  • Pre-sales materials and Swipe Files to help you close more clients
  • 170+ white label case studies across 52 Smart Niches to give prospective clients PROOF you can get the job done
  • Our BRAND NEW done-for-you prospect pitch deck (1/month)
  • Monthly office hours with Justin, Me, and/or some other special guests
  • Access to our Circle Community of Agencies and the IPPC team
Use the code INSIDERGF to save 39%
Don’t sleep on this offer, the coupon expires on October 31st.
Talk to you next week,
CEO & Chief Wizard