Issue #107: FB Instant Forms Don’t Stink AnymoreIs

February LIVE Training:
Facebook Ad Management for Local Service Businesses
Save Your Seat.
If you’ve been running ads on Facebook* for any amount of time you may have tested out Instant Forms only to be…underwhelmed.
In this issue, I wanted to share WHY they’re back and the tried-and-true strategy to get great leads for cheap.
📄 Marketing Tip: How we Use Instant Forms for Lead Gen
A few months back, one of our media buyers recommended that we use Facebook’s Instant Forms for a new campaign. Needless to say, we were a little reluctant to give this the green light from past experiences.
Reluctantly, we launched the campaign, and to my surprise – they performed GREAT.
They worked for our local clients AND they worked for our Agency. On average we saw a 66% drop in our cost per lead when compared to a typical ad campaign that directs traffic to a landing page.
Even better, you don’t lose that much control after they submit the form. Sure, they don’t automatically redirect to a thank you page. Instead, they have to click a button to go to your site.
What’s amazing is that 80% of form submissions clicked the next step button on Facebook’s confirmation screen!
Tl;dr – We were able to generate quality leads and traffic to key pages for a fraction of the cost.
The main goal is to get them on the list. If you’re trying to book appointments, don’t do this here. Redirect them to a booking page after you’ve generated the lead and follow up relentlessly.
Protip: Ask your highest friction questions immediately and use the conditional logic features. This does two very powerful things:
  1. Reduces the amount of SPAM leads
  2. Increases the quality of the leads – if they’re sharing high-level details follow-up will be a breeze
📄 LIVE TRAINING on 2/22: FB Management for Local Businesses
We’re pulling back the curtain and sharing our proven FB Ad management system you can use for your local clients. So if you do marketing for local businesses, you’ve got to be here.
We’ll cover:
  • Whether Facebook is a fit for your Clients’ Business?
  • Facebook Ad Types + Landing Pages Strategies
  • Facebook Ads Setup and our FB Launch Checklist
  • Tech Stack
  • Regular Management Frequency & Tasks
We’re going live on February 22nd at 11 am Central. Can’t make it? Sign up anyway to get the recording.
Until next week,
CEO & Chief Wizard