Let’s talk about discounting.
I see so many service businesses run into the same trap: they think offering a discount will attract more clients, show goodwill, or help close a deal faster. But here’s the truth: discounting your standard service does two dangerous things at once.
First, it quietly tells the client your service wasn’t priced honestly in the first place. If you can suddenly knock 20% off, what does that say about the real value of your work? Second, it instantly devalues your brand. Clients start thinking less about the outcome you deliver and more about how much they can squeeze out of you next time.
Now, I’m not saying discounts should never exist. The one situation where discounting makes sense is with repeat or volume business. Why? Because your cost of acquisition is already covered. Plus, the back-and-forth, onboarding, and communication overhead is lower when you’re working with the same client across multiple projects. In that case, passing some of those savings back to the client is not only fair, it builds loyalty.
That’s exactly how we approach pricing at InvisiblePPC. Our white-label services are all at clear, fixed, published rates right on our website. We don’t haggle. We don’t do one-off discounts. But if you’re an agency bringing multiple clients, you’ll see volume discounts—because that’s where efficiency creates real savings.
Discounting shouldn’t be a gimmick. It should be a strategy grounded in value, trust, and long-term relationships.
