Issue #76: Nailing Project Timelines

Are your projects becoming juggling acts? Are deadlines whooshing past? We feel you. This week, let’s dive headfirst into the nitty-gritty of project management to tame that wild circus and ensure every project sails smoothly.
🎯 Biz Tip: Optimizing Project Management: Ensuring Timely Delivery and Client Satisfaction
Let’s face it – managing projects can be a bit like herding cats. Between timelines, client expectations, and shifting priorities, ensuring efficient delivery and satisfaction can feel like a tightrope walk.
Let’s see some tips to make your every day a little easier:
We have more data than ever, but it doesn’t look like our insights have improved much.
1️⃣ Prioritization: Remember the 80/20 rule? We all know it. We all love it.
For those who don’t know it, this is called the Pareto Principle. It suggests that 80% of your outcomes come from 20% of your efforts.
For example, you might find that 80% of a project’s success comes from just 20% of the tasks. Identify these critical tasks and prioritize them first, or even eliminate tasks that are too strenuous and have no impact on performance.
Like for PPC campaigns it can be prioritizing keyword research, ad copy creation, and bid management.
The idea is to Identify these tasks and prioritize them as they drive the majority of your business & profit.
2️⃣ Communication: Keep those communication lines open and buzzing. Avoid hiccups by setting up clear communication channels for your team & clients. You can use tools like Slack or Clickup or Basecamp for regular updates in addition to live check-ins to keep everyone in the loop and prevent misunderstandings.
At IPPC we use ClickUp for all of our project management tasks and inbound tickets – if it isn’t in ClickUp id doesn’t exist.We use Slack for when we need to move quickly and there’s a road block. PLUS we have a daily huddle where any member of the team can work to get clarity.
Those three touch points make sure the team doesn’t let anything fall through the cracks.
3️⃣ Delegation: Think of it like this – your job isn’t to do everything. It’s to do the important stuff. The tasks that bring in most of the results? That’s your focus. All the other tasks? They should go to your team.
For example, let’s say you’re working on a big client project. Your job is to handle the key tasks like getting on the sales call or anything that’ll make a big difference for your client. The rest of the tasks, like setting up meetings or doing data entry, can be done by your team. Whether they’re in-house or external doesn’t matter. What matters is that you’re focusing on the important stuff.
The idea here is to let people play with their strengths! Don’t be a jack of all trades and master of none, do what you are good at, and the rest of the work should be delegated as needed.
4️⃣ Time Management: Time is the only resource we can’t get back. You know exactly what I mean when you look up at the clock and the day is already over. Effective time management will make or break a company.
Our best tip here is to utilize a time-blocking strategy – where you literally block your calendar out for your deep focus work to avoid any distractions like team calls, 1-1’s, or sales calls.
Don’t let the calendar own you, own your calendar.
🎯 Need a Hand with Ad Management?
In the spirit of “Not having to do things yourself,” I want to help you take PPC management off of your plate.
If you’re currently running ads for clients or are planning to offer it soon, we need to talk.
Our team has been running Google PPC ads for the last 12 years and we’ll give you the time back to focus on what matters most: growing your business.
Until next week,
CEO & Chief Wizard