There’s no theme to today’s issue of The Blink – just some seriously useful tips if you’re in the sales process, managing PPC, or writing content.
🌎 Biz Tip: Seek “No” on your next sales call
If you’re running a high six-figure, low seven-figure agency, then you’re still VERY involved in the sales process…or should be…
Next time you jump on a qualification call, set your requirements out as soon as possible, e.g., your price point, commitments, the scope of work, etc…,
You want to know within 15 minutes whether this is a client you’d like to work with and is willing to pay. Everyone cannot and should not be a fit for your agency. Remember, selling to all is selling to none.
🔥 Marketing Tip: Brand+ (The overlooked PPC campaign)
We all know our best, most high-value keywords can get expensive. You can cut down on costs by leveraging your branded keywords in a distinct campaign we call Brand+.
Brand+ campaigns make it so anyone searching for your brand PLUS a high-value keyword doesn’t go into the high-cost, non-branded bidding war.
🤯 Free Tool: How to keep your writing SIMPLE
Protip: click the “Show more” text under your word count, tons of great info here including reading time.