When you’re managing Google Ads for local service clients, clicks and leads only tell half the story.
The real win? Showing actual ROI from booked jobs — including your fee.
As an Agency, ALWAYS track the revenue.
That means getting CRM access or clear revenue feedback from your client.
Without it, you’re flying blind.
Here’s what we’ve seen across hundreds of campaigns:
That ramp only happens when you stay steady and let the campaign learn.
Making knee-jerk changes too early resets progress — and frustrates everyone.
How to keep clients calm and confident
✅ Ask for CRM or job-tracking access early. It’s the only way to tie ad spend to real dollars.
✅ Educate clients on the 90-day ramp curve. Month 4 is where ROI explodes.
✅ Report booked jobs, not just form fills.
✅ Include your management fee in ROI math. When they’re profitable after paying you, trust builds fast.
When agencies track real ROI, clients see the full picture — and stop micro-managing every click.
