Before we jump headfirst into new goals, new budgets, and new plans, we wanted to pause for a moment and say this clearly.
2025 was not a simple year in local service marketing. Competition got tighter. Costs moved faster than most people expected. Weather events created chaos in some markets and huge opportunity in others.
And yet, this was one of our strongest years to date.
Not because of flashy tactics or gimmicks, but because of disciplined execution, fast decision making, and agencies who trusted us and our process when it mattered most.
Here are a few wins from the past year that stand out.
A Few Highlights from 2025
HVAC calls at $20 during peak heat
During the summer heat bubble and again in the early October 2025 heatwave in Michigan, we were able to consistently generate qualified HVAC calls at roughly $20 per call. This happened when demand was high, competition was aggressive, and most accounts were seeing costs spike. Smart budget pacing and tight intent targeting made the difference.
12x ROI for a plumbing client in October
One of our plumbing clients closed out October 2025 with $635,000 in tracked revenue on roughly $50,000 per month in ad spend. That is a clean 12x return. No inflated numbers, no creative math, just booked jobs tied back to their Spend.
$200 water damage leads after Texas flooding
Flooding across parts of Texas in July 2025 created a surge window that closed quickly. We moved fast and generated water damage leads at around $200 each while demand was at its peak. Speed mattered here, and preparedness mattered even more.
38% increase in Booked Estimates for a roofing client
For a multi-location roofing account, combining Local Service Ads with tightly controlled search campaigns led to a 38 percent increase in booked estimates year over year, without increasing total spend. The mix mattered more than any single channel.
27% Lower costs, higher quality for a long-term HVAC partner
One HVAC partner finished the year with cost per qualified call down 27 percent compared to 2024, while average job value increased. Same market, same competition, better structure and better follow through.
None of this happens in isolation.
It happens because agencies in constant contact with their clients, they communicate early with us, clients stay engaged, and adjustments are made before problems turn into fires.
As we move into the new year, our focus stays the same.
Protect efficiency when demand spikes.
Move quickly when the market shifts.
And never lose sight of what actually matters, booked jobs and real revenue.
Thank you for trusting us with your clients, your reputation, and your growth.
Here is to a strong start and an even stronger year ahead.
