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Issue #63: This ONE change stops churn in its tracks

In this week’s newsletter, we’re diving into why agencies should consider offering annual price points and some resources to help you get aligned with clients on day 1. Let’s get into it!
💰 Biz Tip: Why Annual Pricing is a Game-Changer for Agencies
Are you still quoting clients on a month-to-month basis? It’s time to rethink your pricing strategy.
Offering annual price points can bring a ton of benefits to your agency, such as increased revenue stability and improved client commitment.
Here’s why:
  1. Predictable cash flow: Annual pricing provides you with a more predictable and stable cash flow, allowing you to make better financial decisions and invest in growth opportunities. Say goodbye to feast or famine finances at your agency!
  2. Reduced churn: How long does your average client stick with you? 6 months? 8 months? By getting a client to commit to 12, you’re going to dramatically reduce your churn almost immediately.
  3. Upsell opportunities: Annual clients are more likely to invest in additional services since they’re already committed to a long-term relationship with your agency. Use this to your advantage to upsell and cross-sell!
    *WARNING* Be careful, don’t make them feel like you’re doing a bait & switch and that when they signed the annual deal they actually bought a car without a steering wheel.
  4. Discounts and incentives: Offering discounts for annual plans can be a win-win situation. By getting the client to commit to 12 months, even at a discount, you increase your average customer value and they get a better deal.
You might be saying, “All those benefits are great Avi, but it’s hard enough to get someone to sign on for their first month’s fee let alone trying to get them to pay for a year upfront!”
Well the quick answer to that is this:
Don’t make them pay up front!
Get them into an annual agreement and – now here’s the key – allow them to make monthly payments.
🧑‍🏫 Sales Training: April’s Training is Designed to help you CLOSE MORE DEALS
Want to be able to sell annual deals with confidence? Well, this month we’ve brought back sales expert Alex Schlnsky to give you the tools you need to close more deals like the one I shared above.
Here are the details:

What: Closing Mastery – The Psychology Behind The 1 Call Close
Date: April 20th
Time: 11 AM CST
Who: Alex Schlinksky, Founder, Prospecting on Demand
Justin Rondeau, President InvisiblePPC

Click here to save your spot even if you can’t make it! We’ll send you the recording.
Until next week,
Avi
CEO & Chief Wizard
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