Issue #11: Your Unused Content Goldmine

Today we’re covering a way to win over prospects with transparency, unveiling a content goldmine you’re sitting on, and have a special invitation for later this month.

🙀 Biz Tip: Talk About Your Competition

Stop trying to hide your competition from your prospects and customers. Your customer is WELL AWARE of your competition.

In fact, a prospect has completed 57%-70% of their research before they connect with your sales team.

Talk about your competitors outright and make it easier for your customer to compare. Let them know your strengths AND your weaknesses. If you control the narrative, then you’ll create more trust and transparency with your prospects…and they really like that!

📅Mark Your Calendars: This Month’s Webinar is Thursday, April 14th

We’ve got another webinar this month that’s going to cover something you’re really going to love: Google Ads Audit: Strategy and Tactics.

By the end of this webinar, you’ll know everything that goes into a well-designed Google Ad Audit and be way more confident discussing these topics with your clients and prospects.

Here are the details:

What: Google Ads Audit: Strategic and Tactical (PLUS 61-Point Checklist)
Where: Zoom (Register now)
When: Thursday, April 14 at
Will it be recorded?: Yes, but it will only be shared with registrants
Will you have another free resource for attendees?:: YES! But this is only for attendees so be sure to show up 🙂
Register here

Save your seat

Talk to you next week,

Avi
CEO & Chief Wizard

At IPPC it is our aim to spread the word and educate ambitious agency owners on the benefits of white label PPC and agency growth. We care about creating quality content that delivers value for our followers, friends and partners.