Issue 126: The Secret to Better Google Ads

This week we’re going to get a little technical and discuss N-Grams. Bear with me – because this concept will take your Google Ads campaigns to a new level.
So let’s dive into N-Grams and how they can help you refine your keyword strategies and create more effective ad copy.
What Are N-Grams?
In the context of Google Ads, an N-Gram is a contiguous sequence of n items from a given sample of text. These items can be words or tokens that appear in search queries. Here’s a quick breakdown:
  • Unigram: A single word. E.g., “digital”, “marketing”, “agency”.
  • Bigram: A pair of consecutive words. E.g., “digital marketing”, “marketing agency”.
  • Trigram: A sequence of three consecutive words. E.g., “digital marketing agency”.
By analyzing search terms through the lens of N-Grams, you can gain insights into which word combinations are driving clicks, conversions, and other key metrics.
Why N-Grams Matter
1. Identifying High-Performance Search Terms:
N-Gram analysis helps you pinpoint the exact word combinations that perform well in your campaigns. This allows you to focus on keywords that truly resonate with your audience, optimizing your budget for maximum impact.
2. Refining Negative Keywords:
Just as you can identify high-performing N-Grams, you can also spot combinations that attract irrelevant traffic. Adding these as negative keywords prevents wasted spend and improves your campaign’s ROI.
3. Crafting Better Ad Copy:
Understanding which N-Grams are most effective can inform your ad copy strategy. Use high-performing word sequences to create compelling, relevant ads that attract clicks and drive conversions.
How to Use N-Grams in Google Ads (The Hard Way)
1. Data Collection:
Start by exporting your search query data from Google Ads. This data will provide the foundation for your N-Gram analysis.
2. N-Gram Analysis:
Use tools or scripts to break down your search query data into Unigrams, Bigrams, and Trigrams. Analyze the performance of these N-Grams based on metrics like clicks, conversions, and cost-per-click.
3. Apply Insights:
Incorporate high-performing N-Grams into your keyword strategy and ad copy. Add low-performing or irrelevant N-Grams to your negative keyword list.

N-Gram Analysis The Easy Way

We know that diving into N-Gram analysis can seem like a lot.
That’s why we’re excited to share our tool, PPC Reveal Boost. N-Gram analysis is one of the many PPC management and optimization tools you get with PPC Reveal Boost.
This tool does all the heavy lifting for you—no need for complex scripts or manual analysis. PPC Reveal Boost breaks down your search query data into actionable insights, helping you optimize your campaigns effortlessly.
Even better, you can save 50% on your subscription FOR LIFE if you sign up before July 1st at Midnight.
Check it out and let me know how you used N-Grams to improve ad performance!
Until next week,
CEO & Chief Wizard