Client relationships are all about setting proper expectations early and this week I’m breaking down what the first 3 months will look like with a new PPC client. Let’s dive in!
⚖️ #1 Churn Reason: Performance Expectations Are Out of Alignment
One of the number one reasons we see our agency partners lose clients is because they didn’t set performance expectations correctly
at the beginning of the relationship.
Your client is worried because they’re spending money on Ads and your management fees from day one. And if they’ve been sold on Google Ads by comparison to SEO, they might expect immediate results.
Yes, Google Ads are faster than SEO…but they are not instant. An ideal CPA takes time to achieve. Here’s how you should explain it to the customer:
So next time you sell PPC to a client, ensure they know an account does not start out as a well-oiled conversion machine. Best-in-class PPC accounts require time, money, and an expert pulling the levers.
⚖️ Set Yourself Up for Google Ad Success: Local Business Search Ad Setup Masterclass
While Google Ads aren’t instant, a surefire way to be confident in performance early on is to have an airtight ad setup process.
Join Justin and me on October 19th, and we’ll share everything it takes to get your client’s campaigns set up for success.