Wouldn’t it be nice to have a leg up on the competition when it comes to running Google Ads?
Of course, running a successful Google Ads campaign usually comes down to who has the most experience and knowledge with Google Ads.
Yes, it comes down to experience and knowledge, but unfortunately that takes time and repetition.
But what if there was a tool that might tilt the playing field or perhaps…
Boost you to the top of running Google Ads.
Back in Issue 147, I shared with you a technical description of what “N-Gram” analysis is so I won’t go in-depth here, but instead I’ll just touch briefly on what an N-Gram is in relation to Google Ads.
An N-Gram is a sequence of “n” words that appear in a search query. It can be a unigram: a single word, a bigram: a pair of consecutive words, etc. In the image above, it shows a 4-gram for an HVAC campaign that is running.
So why is an N-Gram tool a secret weapon?
Let me answer that question with a question:
Have you ever seen the movie Moneyball?
(I promise I haven’t lost my marbles; bear with me)
I don’t have much interest in baseball, but I watched it years ago because my daughter thought Brad Pitt was to die for. So I sat down on the couch prepared to feign attention while answering emails on my laptop and then…
I realized this movie ain’t about baseball. It’s about numbers. And getting an edge on your competition by finding undervalued assets and avoiding overvalued ones.
I’m still not much of a baseball fan, but I am a huge fan of the Moneyball concept.
N-Gram analysis is how you play Moneyball inside of Google Ads.
And by trimming the costly and funding those undervalued ones, you optimize your campaigns for success and you tilt the playing field (might I say the diamond of Google Ads) in your favor.
Have a great Thanksgiving with your family and friends. And if you want to nerd out on N-Gram analysis just shoot me a reply to this email. Just don’t expect me to talk much baseball!
