Issue #32: Page design is overrated

The Blink

Today I’m sharing one of the biggest mistakes marketers make on their pages and an invitation to our September training.

✏️ Marketing Tip: For new pages: STOP fitting copy to your design

Have you ever thought about what would happen to your website or landing page if you removed all of the copy?

For starters, your conversion rate would drop to ZERO.

I mean, how persuasive is our homepage now?

That’s why copy MUST come first and design second. All too often, marketers start with a page design and fill in each section with copy chunks.

That is 100% backward.

When building a home page, landing page, product page, or any type of landing page…you need to START with positioning and messaging.

When you know what you want to say and how you want to say it, then you move into the design phase.

Page elements, e.g., images, videos, etc…, are just ways different ways to articulate your message and should be in support of your page copy.

And page design is just the prioritization of elements to create a logical and compelling page narrative that converts.

▶️ September Training: Grow Your Business with…NEWSLETTERS

If you’re reading this, you are PROOF that email newsletters are a critical content type in your marketing toolbox.

We’re excited to announce that Neville Medhora – one of the best copywriters in the business – will teach you how to craft newsletters that your list will love, keep them engaged, and turn them into 🥁🥁🥁 customers!

Here are the details:

What: Grow Your Agency with Newsletters Your List Will ACTUALLY Read
Date: September 8th, 2022
Time: 11 AM CST
Who: Neville Medhora, Owner Kopy Group

Talk next week,

Avi
CEO & Chief Wizard

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