Local Service Ads: Still the Local Kingpin
With all the buzz around AI reshaping search, you might wonder, are Local Service Ads (LSAs) still worth it?
Short answer: Absolutely.
LSAs are not optional for local service businesses. They’re your client’s front-row seat at the top of Google results, above regular search ads, above organic, above everything. That prime real estate is still golden, even if Google’s interface starts to shift.
In fact, as AI-driven results get more “blurry,” LSAs stand out even more, because they look and feel like trust signals. Badges, reviews, verification? That builds instant confidence.
So, what should agencies keep in mind when running LSAs?
✅ Make sure your client is Google Screened or Guaranteed.
That badge isn’t fluff; it affects visibility and clicks.
✅ Nail the business categories.
Don’t just pick one, stack every relevant service your client actually offers.
✅ Get those reviews.
LSAs run on reputation. More reviews = better results.
✅ Set a budget, but monitor closely.
Lead costs vary wildly by market; stay sharp with daily performance.
✅ Answer the phone.
Yes, literally. Google penalizes missed calls. If your client can’t answer fast, help them get a call service.
✅ Track lead quality.
Not all LSAs leads are created equal. Use call tracking and tagging to assess what’s actually converting.
LSAs aren’t new, flashy, or hyped. They’re just essential.
If you’re running local campaigns, they should be the first thing in your strategy, not an afterthought.
Need help managing LSAs at scale? You know where to find us.
