Ever notice how the best sales calls don’t feel like “sales” at all?
Last week, we had a prospect light up when we shared one of our existing client’s websites during a call. Not some fancy presentation — just a real example of what good marketing looks like in action. And the cherry on top? They could even see the owner’s number right there on the “About Us” page, if they wanted to call and get a testimonial. Real business. Real results.
Here’s the thing:
Audits on sales calls aren’t about nitpicking someone else’s mistakes. They’re about showing what success looks like when done right — and proving you’ve done it before is all it takes to add that tangibility.
If you’ve got a client crushing it on Google Ads, open up their account during your next prospect call. Walk them through the journey — from early tests and hiccups to the optimizations that turned it around. That kind of transparency builds trust faster than any deck or guarantee ever could.
Agencies sell best when they’re human. Don’t over-polish. Don’t promise unicorns. Just tell the story of what worked, what didn’t, and how you fixed it.
Want to scale that transparency into repeatable wins? That’s what we help agencies do every day — with dashboards, case-studies and client-ready proof built in.
