This week I’ve got a powerful tool that can help you close more deals with local service clients: the Smart Niche Close. If you’ve ever struggled to articulate the value of your PPC services to a potential client, this method will change the game for you.
Why the Smart Niche Close Works
The Smart Niche Close is a simple, strategic framework designed to show local business owners exactly how your PPC services will benefit them. It cuts through the noise and highlights what the client cares about, making it easier for them to see your value.
Details You Need for the Smart Niche Close
To craft a compelling pitch using the Smart Niche Closer, you’ll need to gather the following information:
The Close Template & An Example
Let’s take a look at the template:
Hey [CLIENT NAME] – if you want to predictably grow your business, PPC is the fastest and most scalable option.
If you work with [YOUR AGENCY NAME], we can get you a detailed prediction of the number of leads you can expect PLUS how much you’re going to spend each month. We’ve successfully run ads for [NICHE] for over 12 years and have loads of historical data.
At minimum, you need to spend [MINIMUM SPEND AMOUNT] on ads to generate [BOTTOM # OF LEAD ESTIMATE] new high quality leads and as the campaign improves you could expect to get as many as [TOP # OF LEAD ESTIMATE] leads without spending an additional cent.
With each customer being worth [INSERT VALUE OF CUSTOMER], how much would your business [LEAD RANGE] leads coming in each and every month?
Pretty simple right? Let’s fill in the blanks for a divorce lawyer.
Hey Saul Goodman, if you want to predictably grow your business, PPC is the fastest and most scalable option.
If you work with ACME Agency, we can get you a detailed prediction of the number of leads you can expect PLUS how much you’re going to spend each month. We’ve successfully run ads for Divorce Lawyers for over 12 years and have loads of historical data.
At absolute minimum, you need to spend $1,200/month on ads to generate 5 new high-quality leads and as the campaign improves, you could expect to get as many as 10 leads without spending an additional cent.
With each customer being worth 15k, how much would your business change with 5-10 leads coming in each and every month?
Pretty simple right? If you really want to put the pressure on add a line with the value based on the lead estimates, average customer value, & close rate to rally hammer it home.
Where Do I Get These Numbers?!
One Last Thing: PPC Pitch Training Tomorrow
