Issue #15: Agency Growth, Marketing Tip, & an Invitation
This week we’ve got a tip for what to do when growth stalls, why EVERY marketer needs to be on sales calls, and an invitation to a must-attend webinar for Google Analytics users.
🤮 Biz Tip: What got you here isn’t going to get you there
It happened…you hit a plateau.
When growing agencies stall, it’s because their acquisition model is not attracting the right clients.
It’s not uncommon for an agency to outgrow its clients. As an agency owner, you have to be ready to pivot your services and marketing accordingly.
If you’ve stalled:
DO NOT go and fire your clients tomorrow…but…
DO start re-defining your ideal customer profile immediately.
📞 Marketing Tip: Jump on your next sales call
Marketers know that messaging is KEY. The problem is that they write copy based on what they think people want…instead of what they actually want.
The fastest and easiest way to understand your prospects and customers is to jump on your next sales call.
Stop living in analytics and hypotheticals – go directly to the source. In just a few calls, you’ll have a better handle on what matters than your “pure quant” competition.
Try Easy Mode: Don’t do the selling. Jump on the call with a rep as a listener and introduce yourself as such at the start.
📅 May Webinar: …GA4 is coming and that’s a BIG deal…
Google threw a HUGE wrench into our marketing lives when they announced that they’ll be sunsetting Universal Analytics in favor of GA4.
In this month’s webinar, we’re going to fill you in with everything you need to know to prepare for this migration so you and your clients don’t lose your most critical datasets.
If you aren’t the person responsible for maintaining GA – make sure to share this with the person who is!
Here are the details:
What: Preparing for GA4: Everything you need to know
Date: May 12th, 2022
Time: 11 AM CST
Who: Avi Kumar, Chief Wizard at InvisiblePPC
Length: 60 mins
See you (or a member of your team) on the 12th,
CEO & Chief Wizard