Issue #15: Agency Growth, Marketing Tip, & An Invitation

This week we’ve got a tip for what to do when growth stalls, why EVERY marketer needs to be on sales calls, and an invitation to a must-attend webinar for Google Analytics users.
🤮 Biz Tip: What got you here isn’t going to get you there
It happened…you hit a plateau.
When growing agencies stall, it’s because their acquisition model is not attracting the right clients.
It’s not uncommon for an agency to outgrow its clients. As an agency owner, you have to be ready to pivot your services and marketing accordingly.
If you’ve stalled:
DO NOT go and fire your clients tomorrow…but…
DO start re-defining your ideal customer profile immediately.
📞 Marketing Tip: Jump on your next sales call
Marketers know that messaging is KEY. The problem is that they write copy based on what they think people want…instead of what they actually want.
The fastest and easiest way to understand your prospects and customers is to jump on your next sales call.
Stop living in analytics and hypotheticals – go directly to the source. In just a few calls, you’ll have a better handle on what matters than your “pure quant” competition.
Try Easy Mode: Don’t do the selling. Jump on the call with a rep as a listener and introduce yourself as such at the start.
📅 May Webinar: …GA4 is coming and that’s a BIG deal…
Google threw a HUGE wrench into our marketing lives when they announced that they’ll be sunsetting Universal Analytics in favor of GA4.
In this month’s webinar, we’re going to fill you in with everything you need to know to prepare for this migration so you and your clients don’t lose your most critical datasets.
If you aren’t the person responsible for maintaining GA – make sure to share this with the person who is!
Uh-oh this webinar already happened.
The reply is only available to InvisiblePPC partners and our Agency Insiders.
Agency Insider includes:
  • Access to this training and all previous Insider trainings
  • Pre-sales materials to make discovery calls a breeze
  • 170+ (and counting) case studies you can use to show prospects you can handle their accounts
  • Swipe files that take all the heavy lifting out of the sales and onboarding process
  • Our landing page template library
  • Direct access to a community of agencies (plus the IPPC team)
Talk next week,
CEO & Chief Wizard