Last week I had the chance to attend the Traffic & Conversion Summit in San Diego. This was my first time attending a large-scale conference since the pandemic started, and boy did it show.
In this issue, I want to share my tried-and-tested elevator pitch formula that gets to the point and makes you stand out in a crowd of thousands of other businesses vying for everyone’s attention.
⚾ Networking Tip: Elevator Pitch Formula
Not being able to articulate your business in less than 20 seconds while networking is like bringing a knife to a gunfight.
You’re going to struggle to get and keep attention if you can’t clearly explain what you offer and why the person listening should care.
So before you go to your next live or virtual event, you’ll want to run your pitch through this 4-point framework:
Now stitch it all together and practice until you can say it in your sleep!
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