Issue #37: What’s Your Pitch?

Last week I had the chance to attend the Traffic & Conversion Summit in San Diego. This was my first time attending a large-scale conference since the pandemic started, and boy did it show.
In this issue, I want to share my tried-and-tested elevator pitch formula that gets to the point and makes you stand out in a crowd of thousands of other businesses vying for everyone’s attention.
⚾ Networking Tip: Elevator Pitch Formula
Not being able to articulate your business in less than 20 seconds while networking is like bringing a knife to a gunfight.
You’re going to struggle to get and keep attention if you can’t clearly explain what you offer and why the person listening should care.
So before you go to your next live or virtual event, you’ll want to run your pitch through this 4-point framework:
  1. Know your audience and objective
    Your pitch will change depending on the people you’re talking to and the goal you’re trying to achieve. Not all pitches are created equal!
  2. Explain exactly what you do
    You need to be succinct here. Don’t get into the weeds; just let them know what you provide. If you can’t whittle this down, you’re overcomplicating your offer(s).
  3. Cover your USP (Unique Selling Proposition)
    Now it’s time to share why the listener should care about you and your business. What makes you different from the rest of the crowd? It can’t just be that you do something “better”; you must cover a true differentiator.
  4. Close with a question
    And no, this question shouldn’t be “…what do you do?” Instead, this is where you get the listener to engage with you and start a dialogue. If your pitch isn’t creating dialogue, you’re doing it wrong
Now stitch it all together and practice until you can say it in your sleep!
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Talk next week,
CEO & Chief Wizard