The Only Metric Local Clients Really Care About
Plumbers, roofers, chiropractors—none of them care about impressions, clicks, or even leads. They care about what they get back for the money they spend.
Most agencies track ROAS (Return on Ad Spend). Helpful, but incomplete. ROAS only looks at media spend.
What you really need is ROMAS: Return on Marketing & Ad Spend.
That means factoring in all costs—ads, agency fees, tools, landing pages, everything.
If ROMAS comes in at 5–7x, your client is happy. All the other ad and SEO metrics? Useful for you internally—but not what the client is judging you on.
We’ll dive into ROMAS, client expectation management, and local business marketing in our free webinar:
Thursday, Aug 21 at 11AM CDT
