Issue #60: STOP chasing billable hours

This week, we’re talking about the time-tracking problem within agencies and why it’s time to switch to a results-based approach. Plus, a final reminder to join us for our PPC Budget and Projection Masterclass.
Agency Tip: Tracking time is killing morale and hurting your agency
You’ve probably been using time-tracking to manage your team’s work and bill clients for ages. But have you ever stopped to think if it’s the most effective approach?
Spoiler alert: it’s not.
Time-tracking has some serious drawbacks:
  • It doesn’t measure actual productivity or results, just hours logged.
  • It can lead to micromanagement and a lack of trust between you and your team.
  • It can cause your team to focus on hours instead of the quality of their work.
It’s time to break free from the chains of time-tracking and embrace a results-based work environment! By focusing on the value your team brings to your clients rather than the time spent, you can:
  • Boost your team’s productivity and creativity.
  • Build trust and improve team satisfaction.
  • Attract and retain top talent.
  • Offer clients more transparent and result-driven pricing.
That last benefit is A BIGGIE! When you’re not spending your time chasing billable hours and are charging clients based on the project itself – you’ll save time, avoid scope creep, and make more money.
💡 Final reminder: Agency Training TOMORROW
I just finished the slides for tomorrow’s training, and I added in a few things that you’re going to love.
Yes, I’ll cover everything you need to know about setting PPC budgets and getting client alignment…but I decided to add in a section dedicated to projections.
So if you’re looking to learn how to discuss budgets and projections with your PPC prospects and clients, this is a must-attend training.
We’re going live at 11am Central. Click here to save your spot.
Until next week,
CEO & Chief Wizard