This week, we’re talking about the time-tracking problem within agencies and why it’s time to switch to a results-based approach. Plus, a final reminder to join us for our PPC Budget and Projection Masterclass.
⏰ Agency Tip: Tracking time is killing morale and hurting your agency
You’ve probably been using time-tracking to manage your team’s work and bill clients for ages. But have you ever stopped to think if it’s the most effective approach?
Time-tracking has some serious drawbacks:
It’s time to break free from the chains of time-tracking and embrace a results-based work environment! By focusing on the value your team brings to your clients rather than the time spent, you can:
That last benefit is A BIGGIE! When you’re not spending your time chasing billable hours and are charging clients based on the project itself – you’ll save time, avoid scope creep, and make more money.
💡 Final reminder: Agency Training TOMORROW
Yes, I’ll cover everything you need to know about setting PPC budgets and getting client alignment…but I decided to add in a section dedicated to projections.
So if you’re looking to learn how to discuss budgets and projections with your PPC prospects and clients, this is a must-attend training.