Issue #72: Reviews = Trust + Growth 📈

This week I’m talking about how to leverage customer reviews to close more business plus invite you to a special training to close more business from Facebook.
Let’s jump right in!
🔑 Business Tip: Using Testimonials to Turbocharge Your Agency
Testimonials, quite literally, make marketing better. When used correctly, they add the extra pop of credibility needed to convert. Not only do they vouch for your ability, but they paint a vivid picture of what working with you is like.
So, what’s the best way to get the most out of your testimonials? Let me tell you:
1️⃣ “Show, Don’t Tell” on Your Website: Customers often seek third-party approval before buying. Studies have shown that displaying reviews can increase conversion rates by as much as 270%.
2️⃣ Testimonials in Ad Campaigns: Including customer reviews in your ads can significantly improve their effectiveness. In a WordStream study, it was found that these ads have a 300% higher CTR & a 50% higher conversion rate than ads without reviews. This definitely proves that reviews work as social proof that your product or service is reliable & makes it more convincing.
3️⃣ Power Up Your Proposals: Include a review that addresses your prospect’s pain points to show that you’ve overcome similar issues and achieved great results. A well-placed testimonial can turn a “Maybe” into a “Yes”.
Protip: Don’t rely on just a single testimonial. Use well-placed examples at different stages of the proposal and pitch to prove that people are thrilled with specific aspects of your work.
4️⃣ Enhance Social Proof with Social Media: Showcase client feedback on social media. Make video testimonials, share client quotes, or tell stories about the problems you solved. These shareable posts boost your reach, reputation, and brand image.
Oh and do you know what’s even more powerful than testimonials? Case studies. They’re like testimonials on steroids, showcasing not just the feedback but the whole journey all along. If you have a customer that’s really singing your praises, get them to take the next step as a featured case study.
🔮 Upcoming Training Alert: Master Facebook Client Acquisition with Franco Urbaez
On most days Facebook Client Acquisition can feel like you’re in the final seconds of the game with the ball in your court, but the hoop to net high-value clients on Facebook just seems out of reach?
This month’s training is designed to help you build a 7-figure business using nothing but your Facebook profile.
Join us on June 22nd for a power-packed webinar with Franco Urbaez, the mastermind behind the transformative software, Pepper, and a 2-time ‘2 Comma Club’ award winner.
You’ll discover:
✅ The Ultimate 7-Step Journey that transforms your calendar into a hub for premium prospects.
✅ The secret recipe to carve out your authority in the industry and demand top dollar.
✅ Tried-and-tested strategies for organic client acquisition, with zero ad spend.
Plus, a surprise reveal of a secret Google Chrome tool that’ll become your new best friend.
Here are the details:
What: How to build a 6 or 7-figure business by landing high-paying clients right off of Facebook Date: Thursday, June 22 Time: 11am Central Who: Franco Urbaez Owner, Pepper Justin Rondeau, President InvisiblePPC
Until next week,
CEO & Chief Wizard