Issue #186: The SEO Basics You Can’t Afford to Miss

The Unsexy Stuff That Makes or Breaks Your SEO

Everyone wants to talk about big SEO wins—ranking on page one, outpacing competitors, grabbing that juicy traffic. But here’s the thing: none of it matters if you haven’t nailed the basics.

I’m talking about the table stakes. The stuff that’s so fundamental, most people overlook it:

Spelling & grammar. If your site looks sloppy, users bounce, and Google notices. Simple as that.
Broken links. They kill user trust and send bad signals to search engines.
Meta tags & header structure (H1, H2, etc.). Think of this as your site’s roadmap. Without it, search engines (and people) get lost.

Here’s the kicker—most businesses only check their homepage for these issues. That’s not enough. Problems often hide deeper in service pages, blogs, or FAQs, and those pages drag the whole site down.

That’s why we use WebsiteChecker.ai. Unlike many tools that stop at a single page, WebsiteChecker scans every page on your site. It flags spelling errors, broken links, and SEO structure issues across the board—so you know you’re fixing the real problems, not just the obvious ones.

Get these fundamentals right, and suddenly every other SEO effort you put in starts pulling harder. Ignore them, and you’re building on quicksand.

So, before you worry about your next shiny SEO tactic, ask yourself: have you really fixed the basics across your entire site?

Talk to you next week,

Issue #186: The SEO Basics You Can’t Afford to Miss

Avi

CEO & Chief Wizard